The Individual in the Economy: A Textbook of Economic Psychology

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CUP Archive, 24. 4. 1987 - 627 strán (strany)
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This book, originally published in 1987, argues that economics and psychology both claim to study human behaviour, but historically they have had very little to do with each other. Previous efforts at integration tended to take the form of bringing in psychology to reform economics or vice versa. The authors believe this approach is unfruitful. Instead, they take the view that many kinds of behaviour have both economic and psychological aspects and can be studied by both economic and psychological methods. Economic psychology is the body of knowledge that results from such interdisciplinary investigation. Throughout the authors employ both psychological and economic theories, emphasising how each matches up to the observed facts rather than pitting one against the other. Drawing on the strengths of economics and psychology, The Individual in the Economy presents interesting analyses of important human behaviours, which will surprise and inform psychologists, economists, their students and motivated general readers.
 

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Obsah

The essential background
1
Introduction to microeconomics
36
Introduction to macroeconomics
59
Methods for economic psychology
87
Is human behavior rational?
103
The economic behavior of individuals
133
Buying
172
Saving
211
Advertising
343
Growing up in the economy
371
Primitive economies
400
Economic growth and development
422
Token economies
450
Implications
477
Economics policy and psychology
509
The causation of economic behavior
526

Giving
241
Gambling
266
How the economy affects individual behavior
291
Money
319

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Strana 567 - Goldberg, ME, & Gorn, GJ (1974). Children's reactions to television advertising: An experimental approach.

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