ree

From "Kladderadatsch," Berlin: Gallant Husband-"I think I will you painted by an 'expressionist' pain S dear." "But it wouldn't look anything b HE

From "Fliegende Blaetter," Munichs Lazy Street Sweeper to Official "W you want me to get busy and sweep streets and so get dust in my throat? H you no idea of the principles of hygien From "Lustige Blaetter," Berlin: Guide-" This old castle is a g celebrity. It is the only one in Germ that has not been filmed."

From "Fliegende Blaetter:" Neighbor-"I see you are fixing employing a painter on your house." "No! I couldn't afford one. I got artist instead."

From "Lustige Blaetter:"

The Bluff Old Fellow-" Always be right! On board I am the old Sea Li On shore I am the old Sea Bear." The Partner of His Joys-" And home again you are the old ape." From "Lustige Blaetter:"

Romantic Admirer-"I would sacri a fortune for a smile from you! Wh can I see you again ?" "On the See-Th race." "Oh, no! a glass of beer th costs three marks !"

This from "Karikaturen," of Christian Norway, is in the same vein:

Neighbor "I am sorry to hear th your wife eloped with your chauffeur." "Well, it wasn't much of a loss. time was up on the first, anyhow."

The following advertisement, a su scriber says, may have been the expiat offered by a man guilty of extravagan and led to regret it by a prudent wife w reminded him of all the things they need more than that seventy-dollar suit:

Will trade a brand new $70.00 suit, size 38 that is a little small for me, for a cow, o heifer, or hens, or an electric washing machine. Mr. G., No. 56 Union Street.

The Nobel prize for literature has th year, according to the "Writer," bee awarded to Jacinto Benevente, the Spanis dramatist. The list of winners of th famous prize seems by some mischance n to indicate the name of any American. follows:

1901, Prudhomme; 1902, Mommsen 1903, Björnson; 1904, Mistral and Ech garay; 1905, Sienkiewicz; 1906, Carducci 1907, Kipling; 1908, Eucken; 1909, L gerlöf; 1910, Heyse; 1911, Maeterlinck 1912, Hauptmann; 1913, Tagore; 191 (not awarded); 1915, Rolland; 1916 Heidenstam; 1917, Gjellerup and Pontop pidan; 1918 and 1919 (not awarded).

The Boston Public Library has during the past year offered its treasures to chil dren under ten as card holders. This, say the annual report, was by far the most important development of the year. On of the branch librarians says: "In this district the children may be said to have twice as much time to form the library

Since the making of motor cars began and passing time saw the advents of new creations, it is doubtful whether there has ever been an achievement of which so much has been expected as of the Leland-built Lincoln car.

Quite naturally should this be true, because as has been so aptly saidthis car has practically the entire automotive industry as its legitimate ancestry; and because-as also has been aptly said-if the achievements of a Leland organization are to be surpassed, it is only logical to look to a Leland organization to surpass them; again, because the Lincoln car is produced by men now equipped to turn vast experience to best account, by men devoting their every effort and their every talent to making a car such as has never been made before; in fact, to making a car such as motordom perhaps has never expected to enjoy.

To accomplish this, we have what is deemed advanced design, re-enforced by unusual precision in the making of the parts.

By the Amplifyer, which registers the one ten-thousandth of an inch, every piston is tested for diameter and concentricity to one-thousandth accuracy.

LINCOLN

are

In the Leland-built Lincoln car, there more than 5,000 operations in which the deviation from a mean standard is not permitted to exceed the one one-thousandth of an inch; more than 1,200 in which it is not permitted to exceed a half of one-thousandth, and more than 300 in which it is not permitted to exceed a quarter of one-thousandth.

The illustrations herewith represent mere examples of the literally thousands upon thousands of devices, tools and gauges employed to insure these Leland standards of precision.

If the entire contents of this publication were devoted to a description of the seeming limitless number of fine and close mechanical operations, the story even then would not half be told. If you were personally to inspect and have them all explained, it would require months to do so.

But precision, for mere precision's sake alone means little. It is only when that precision lends itself to some practical benefit that it becomes virtue.

a

To cite an extreme example; it would be absurd to prescribe that a runningboard, or a fender be held within a hundredth of an inch limit; yet a limit so liberal in thousands of essentially accurate parts would be fatal.

Precision, mis-applied, is unwarranted and wasteful, and lends itself to no advantage.

Precision, un-applied, means harshness, vibration, rapid wear, disintegration and expensive maintenance.

Precision, skilfully and scientifically applied, comes only from knowing where and knowing how to apply it.

Then, and then only, can it express itself in greater smoothness, in greater power, in greater comfort, in longer life, and in minimum maintenance.

Then, and then only, can it make for the supreme delights and for the consummate satisfaction in motor car possession.

This, briefly, is how Lincoln cars are Leland-built.

By the Comparator, which registers to the twentythousandth of an inch, this plug thread gauge is held to three ten-thousandths accur

acy in pitch diameter.

DETROIT,

MICHIGAN

ELMANISM is the biggest thing that has come to the United States in many a year. With a record of ,000 successes in England, this famous rse in mind training has been Amernized at last, and is now operated by mericans in America for American men d women. Pelmanism is neither an exriment nor a theory. For twenty years has been teaching people how to think; w to use fully the senses of which they e conscious; how to discover and to train e senses of which they have been unconious. Pelmanism is merely the science of inking; the science of putting right ought into successful action; the science that mental team play that is the one ue source of efficiency, the one master ey that opens all doors to advancement.

I heard first of Pelmanism during a ecent visit in London. Its matter filled ages in every paper and magazine and herever one went there was talk of Pelanism., "Are you a Pelmanist?" was a ommon question.

It was T. P. O'Connor who satisfied my uriosity and gave me facts. By 1918 lone there were 400,000 Pelmanists, figiring in every walk and condition of life. Lords and ladies of high degree, clerks and cooks, members of Parliament, laborrs, clergymen and actors, farmers, lawyers, loctors, coal miners, soldiers and sailors, even generals and admirals, were all Pelnanizing, and heads of great business houses were actually enrolling their entire staffs in the interest of larger efficiency.

The famous General Sir F. Maurice, describing it as a "system of mind drill based on scientific principles," urged its adoption by the army. General Sir Robert Baden-Powell and Admiral Lord Beresford indorsed it over their signatures. In France, Flanders, and Italy over 100,000 soldiers of the empire were talking Pelmanism in order to fit themselves for return to civil life, and many members of the American Expeditionary Force were following this example.

Well-known writers like Jerome K. Jerome, Sir Arthur Quiller-Couch, Max Pemberton, the Baroness Orczy and E. F. Benson were writing columns in praise and interpretation of Pelmanism. Great editors like Sir William Robertson Nicoll and educators such as Sir James Yoxall were going so far as to suggest its inclusion in the British educational system.

As a matter of fact, the thing had all the force and sweep of a religion. It went deep into life, far down beneath all surface emotions, and bedded its roots in the very centers of individual being. It was an astonishing phenomenon, virtually compelling my interest, and I agreed gladly when certain members of Parliament offered to take me to Pelman House. A growing enthusiasm led me to study the plan in detail, and it is out of the deepest conviction that I make these flat statements:

Pelmanism can, and does, develop and strengthen such qualities as will power, concentration, ambition, self-reliance, judgment, and memory.

Pelmanism can, and does, substitute "I will" for "I wish" by curing mind wanHering and wool gathering.

GEORGE CREEL

Viewed historically, Pelmanism is a study in intelligent growth. Twenty years it was a simple memory training system. ago The founder of Pelmanism had an idea. He went to the leading psychologists of England, and also to those of America, and said: "I have a good memory system. I think I may say that it is the best. But it occurs to me that there is small point in memory unless there's a mind behind it. You gentlemen teach the science of the mind. But you teach it only to those who come to you. And few come, for psychology is looked upon as highbrow.' Why can't we popularize it? Why can't we make people train their minds just as they train their bodies? Why can't you put all that you have to teach into a series of simple, understandable lessons that can be grasped by the average man with an average education?"

And the eminent professors did it! Pelmanism to-day is the one known course in applied psychology, the one course that builds mind as a physical instructor builds muscle.

It teaches how to develop personality, how to build character, how to strengthen individuality. Instead of training memory alone, or will-power alone, or reasoning power alone, it recognizes the absolute interdependency of these powers and trains them together.

It is not, however, an educational machine for grinding out standardized brains, for it realizes that there are wide differences in the minds and problems of men. It develops individual mentality to its highest power.

The course comes in twelve lessonstwelve "Little Gray Books." They are sent one at a time and the student fills out work sheets that are gone over, with pen and ink, by a staff of trained instructors. There is nothing arduous about the course, and it offers no great difficulties, but it does require application. Pelmanism has got to be worked at.

George Creel

is not a "pill" system. It proceeds upon the scientific theory that there is no law in nature that condemns the human mind to permanent limitations. It develops the mental faculties by regular exercise, just as the athlete develops his muscles.

Brains are not evolved by miracles. Just as the arms stay weak or grow flabby, when not used, so does an unexercised mind stay weak or grow flabby.

Pelmanism is the science of Get Theregetting there quickly, surely, finely! Not for men alone, but for women as well. Women in commercial pursuits have the same problems to overcome as men. Women in the home are operating a business, a highly specialized, complex business, requiring every ounce of judgment, energy, self-reliance, and quick decision that it is possible to develop.

I say deliberately, and with the deepest conviction, that Pelmanism will do what it promises to do.

Talk of quick and large salary raises suggests quackery, but with my own eyes I saw bundles of letters telling how Pelmanism had increased earning capacities from 20 to 200 per cent. With my own ears I heard the testimony of employers to this effect. Why not? Increased efficiency is worth more money. Aroused ambition, heightened energies, refuse to let a man rest content with "well enough."

But, Pelmanism is bigger than that. There's more to it than the making of money. It makes for a richer and more wholesome and more interesting life.

One may utilize Pelmanism as a means of achieving some immediate purposefinancial, social, educational or culturalbut the advantages of the training touch life and living at every point.

(Signed) GEORGE CREEL.

Note. In bringing Pelmanism to America, the needs of the United States have been considered at every point. Plan, methods, and principles remain the same; but American psychologists have Americanized the lessons and American instructors, carefully trained in the course, will pass upon every work sheet.

Pelmanism is taught entirely by correspondence. There are twelve lessons-twelve "Little Gray Books." The course can be completed in three to twelve months, depending entirely upon the amount of time devoted to study.

It guarantees nothing but what it can deliver. A written statement, in which the student gives his word of honor that he has not received results will gain an instant refund of fee. Whatever may have been your experience with other courses,. Pelmanism will help you.

"Mind and Memory" is the name of the booklet which describes Palmanism down to the last detail. It is fascinating in itself with its wealth of original thought and incise observation. It has benefits of its own that will make the reader keep it.

The book, "Mind and Memory," is free. Use the coupon or a postcard and send for it nowTODAY. PELMAN INSTITUTE OF AMERICA, Suite 378, 505 Fifth Ave., New York, N. Y.

PELMAN INSTITUTE OF AMERICA

1 Suite 378, 505 Fifth Ave., New York, N. Y.

I booklet, Mind and Memory.'

Name..

There is no "magic" or 66 mystery about it. It is not "learned in an evening." You can take a pill for a sluggish liver, but all the patent medicines in the world. can't help a sluggish mind. Pelmanism

I Address

Outlook Oct. 20.

All correspondence strictly confidential

RIG

TABLE OF CONTENTS THE

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No. 8 ti al ca

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JOHN MARTIN'S BOOK For Children from Three to Ten

JOHN MARTIN'S BOOK is as necessary to your children as food, for it is soul food. It is as important as clothes, for it is a mental garment of joy, clean thinking, and high ideals. JOHN MARTIN'S BOOK is an institution and not a commercial enterprise. It is devoted first and always to the sincere purpose of making happier, finer and nobler LITTLE AMERICANS. John Martin has had and will have the encouragement and support of right thinking AMERICAN PARENTS.

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This SPECIAL FOURTEEN MONTHS' OFFER for $4.00 is made to thoughtful parents with the conviction that they are looking for just what JOHN MARTIN'S BOOK has to give. We believe that American parents stand with John Martin in his hopes and ideals for America's future citizens. He wants YOU to knowJOHN MARTIN'S BOOK.

A CHARMING CHRISTMAS CARD and a merry Introduction Letter from John Martin himself will be sent to all new little subscriber friends.

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Address...

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