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Where Lincoln Cars are Leland-built

In

one of America's most modern factories, here Lincoln Cars are Leland-built.

Originally planned for the production of that marvelous mechanism the Liberty Aircraft Motor-here produced in largest volume in the shortest time, that wonder workshop turns to peacetime occupation.

Here now is found an almost limitless array of new equipment, representing added millions of investment and more suitably adapted to the new pursuit.

Here is machinery of the most modern kinds, seemingly more than human in its ingenuity; and literally thousands upon thousands of the most scientific and accurate tools and devices which genius has yet conceived.

Here the guiding hands rank with the world's most adept in their respective callings-men who have devoted their arts, their talents, and their skill, to designing, developing, refining and building cars and motors of the finer class.

Here pervades the spirit of cooperation, and of harmony, and

LINCOLN MOTOR CO.

of fellowship-a spirit which has its source in the administrative offices.

Here is found ideal environment, that which appeals to men's better selves.

Here too are means for healthful recreation.

Here men are encouraged to develop the best that is within them; and here honest effort does not go unrewarded.

Here is seen the atmosphere of inspiration; and here is seen incentive to achievement.

Here men of the serious minded type seek affiliation, not alone for the creature comforts, but for the skillful training they acquire, and the prestige which that training wields in the world mechanical.

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Composite View of Lincoln Motor Company's Main Plant in Detroit

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THE OUTLOOK. September 15, 1920. Volume 126, Number 3. Published weekly by The Outlook Company at 381 Fourth Avenue, New York, N. Y. Subscription price $5.00 a year. Entered as second-class matter, July 21, 1893, at the Post Office at New York, under the Act of March 3, 1879.

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J

Dr. Lyman Abbott, in the "Outlook," says:
JOHN SPARGO, the most spiritually minded of
modern Socialists, has contributed to The Christian
Century of Chicago, an article entitled, 'The Futility
of Preaching.' I wish that this article might be reprinted
in leaflet form and sent to every preacher, Protestant or
Roman Catholic, orthodox, liberal or Jewish, not because
I agree with it, for I do not; but because it presents with
great clearness and in an admirable spirit the reason why so
many men and women of fine ethical ideas and genuine
religious spirit do not attend our church services."

Mr. Spargo's widely discussed article, together with three
honor replies to him chosen from more than sixty manuscripts,
Mr. Spargo's reply to his critics, and Dr. Abbott's article
in the "Outlook" will be reprinted as a supplement of The
Christian Century of Sept. 30. Copies of this issue and of
two subsequent issues will be sent free to any minister in the
United States, not now a subscriber. Others, not ministers,
may accept this offer for 35c.

Sign below and send this coupon at once.

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The Outlook

Copyright, 1920, by The Outlook Company

TABLE OF CONTENTS

Vol. 126 September 15, 1920

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THE CONTRIBUTORS' GALLERY

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V. LUCAS is not only a literary

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and art critic of the finest perceptions and judgments, but a novelist of quiet and delightful humor and an essayist of the type of Robert Louis Stevenson. Among his novels are "Over Bemerton's," "Mr. Ingleside,' and "Listener's Lure." In "A Wanderer in Paris" he described temptingly the restaurants of that paradise of gastronomers. But he is much more than a gastronomer, for in "A Wanderer in Holland" he re-discovered for the world the now immortal paintings of Vermeer. Two of his latest books are a collection of thumb-nail essays "A Phantom Journal" and "Adventures and Enthusiasms.'

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Mr. Lucas is tall; robust, ruddyfaced; not at all the literary type of the pre-Raphaelite School. He has contributed to The Outlook a number of times in the past. Perhaps we may venture to add a specimen of Lucas's quizzical humor at our own expense. One of the editors of The Outlook, at the time of Mr. Lucas's recent visit to New York, expressed to the latter his profound gratitude for the alluring descriptions of French restaurants contained in "A Wanderer in Paris," declaring that he, the editor, was more grateful to him, the humorist, for discovering the restaurants Foyot, Voisin, and La Pérouse than for bringing again to the notice of the world the beautiful pictures of Vermeer. Lucas looked at his abnormally thin interlocutor for a moment with the least suggestion of a smile and answered: "I should say from your appearance that your love of food must be rather platonic."

HENRY HOYT MOORE is Art Man

ager of The Outlook; he designed the type-face in which The Outlook is printed. He edits the "By the Way" column and does a good deal of book reviewing. He is a member of the Pic-. torial Photographers of America, and one of the leaders of the impressionistic school of camera men. A characteristic example of his work is found on the front cover of this issue.

TH

HOMAS L. MASSON, whose name needs no introduction to Americans who like their humor tinged with philosophy, has been managing editor of "Life" since 1893. He lives in Glen Ridge, New Jersey. His article "What are the Requirements of a Good Novel?" isn't so funny, but even a humorist must have his serious intervals. If he is interesting we will forgive his serious moments-and we are convinced that, with his present article, Mr. Masson will win the forgiveness of all our readers.

FRANK C. LOCKWOOD, author of

"The Old English Coffee-House," is director of General University Extension of the University of Arizona.

Published in

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Look what's

happening to your ship

the interest of Electrical Development by an Institution that will be helped by whatever helps the Industry.

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Yes, it's yours. Instead of "ship" read

'public utility"-perhaps even the Telephone or Electric Light Company in your

town.

Rates at low tide have stranded it on the rocks, while a surging sea of costs for labor and material breaks over it smokestack high.

Whether you're a stockholder or not, through investments by your trust company and insurance company you are part owner in the public utilities. So you are protecting your own money when you see to it that they have a high enough rate to keep going.

These public servants are necessary for your safety and convenience, too. For if electric service were forced to shut down, picture the result

No street cars running. Telephone communication suspended. Factories idle. Homes deprived of electric light. Theatres and "movie" houses closed. Increased fire risk. Streets unsafe at night.

Even now the Electric Light Companies and Telephone Companies are unable to supply service to hundreds of thousands of applicants. Lack of funds stands in the way of adding equipment to extend the lines.

The reasons for such a condition are different in different places, and each case must of course be settled on its merits.

After all, though, it isn't a question of fairness or generosity to the Companies so much as a matter of self-interest to you. How can I assure myself good electric service?"—that is your problem.

Your law-makers and public serviee commissioners take their authority from public opinion. And public opinion divided by the population of your community is you.

Western Electric Company

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