And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For AllMcGraw Hill Professional, 11. 2. 2003 - 256 strán (strany) "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. |
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Výsledky 1 - 5 z 11.
... paid homage, eventually, at the end of sixty-second commercials, to . . . the convenience ofvehicles. Turned out, and I hope you're sitting down, that RULES ARE MADE TO BE OBSERVED 7 THIS JUST IN: TRANSPORTATION TRANSPORTS.
... commercial. But then came a wonderfully charming shot of a kid dressed in a dog costume fashioned entirely out of empty twelve- ounce cans. Then a little girl angrily walking down the sidewalk, having just been in a fight. (Dad: “She ...
... commercials, and a used-car montage is subversive?” But I started with that one on purpose, because in attempting to forge some sort of emotional bond with the viewer, it breaks the most fundamental advertising rule of all: if you have ...
... commercial with a message of social responsibility. The most astonishing of these let the camera linger on homeless men living like society's refuse in a city park. “If you've grown used to this, you need glasses,” the public-spirited ...
... commercials from Hill, Holliday, Connors, Cosmopulos featured beautiful scenes of nature's serenity and no automobile whatsoever. Not a one. Trees in the distance, rustling in the breeze. That was the image—the only image—in the spot ...
Obsah
1 | |
19 | |
CHAPTER 3 APROPOS OF SOMETHING | 35 |
CHAPTER 4 EXERCISE REGULARLY AND TRY CUTTING BACK ON THE SEX | 61 |
CHAPTER 5 OGILVY WAS WRONG | 87 |
CHAPTER 6 BE MY GUEST | 103 |
CHAPTER 7 ARE YOU DOOMED? TAKE THIS SIMPLE QUIZ | 125 |
CHAPTER 8 HOLD THE SLEAZE PLEASE | 143 |
CHAPTER 9 BLESS ME GARFIELD FOR I HAVE SCREWED UP BIG TIME | 165 |
CHAPTER 10 GO FORTH AND ADVERTISE | 185 |
AFTERWORD | 197 |
INDEX | 201 |