THE NEW OUTLOOK BY HENRY HOYT MOORE MANAGER ILLUSTRATION AND PRINTING DEPARTMENTS OF THE OUTLOOK Mr. Moore has been for many years connected with The Outlook in various capacities. Entering the service of this journal more than a quarter of a century ago as apprentice-boy in its composing-room, he has successively served it as journeyman, as expert proof-reader, and finally as superintendent of printing and as manager of the illustration department. On the literary side of the paper Mr. Moore has been a frequent contributor, not only in signed articles, but in many of the editorial departments. His artistic inclinations outside of office hours have led him into many fields of travel, in which he has used a camera to the frequent edification of our readers and of the public in numerous exhibitions, the latest being that of the American Institute of Graphic Arts in New York City. Mr. Moore speaks to our readers, therefore, with a certain background of technical authority in his familiar talk about the "new" Outlook, which follows.-THE EDITORS. M ANY considerations have influenced the adoption of a larger-sized page, which will be the most noticeable feature of The Outlook's new form, which will appear on January 3 next. The advantage of seeing the contents of the periodical with less turning of leaves, the opportunity for a bolder appeal for reading matter and illustration when desired, the expressed wish of many readers for a more legible type, the insistent necessity for economy in the use of paper-for the smaller the page the more space relatively must be given to margins-and the better adaptability of the larger page to the character of The Outlook as a weekly reporter and interpreter of current life, have constituted the mingled yarn of motive which has resulted in the decision to make the change. As to another influence, that of fashion, if it is right and seemly for a man or woman from time to time to order a new suit or gown, and to follow the prevailing mode in the cut thereof, it seems equally fitting that a periodical should consult changing taste in matters journalistic when the appropriate time arrives for it to consider new habiliments. And as with fashions in human costume, so in typography, the tendency is to hark back to the things of former days. The Outlook's new size will closely approximate that in which it appeared to its readers twenty years ago. Its letterpress will, in its new form, revert to a much older fashion. The type which has been chosen for The Outlook is an adaptation of an old Venetian letter designed in the early days of the printing art. Its history is briefly as follows: The late H. O. Houghton, who established the present publishing house of Houghton Mifflin Company, and who was also the founder of the Riverside Press, of Cambridge, Massachusetts, was a printer of taste and discernment. He won a wellmerited reputation as a maker of fine books. He had very definite notions as to type faces. and during one of his visits abroad he found a copy of an old Venetian book that embodied his ideas of a readable type-" firm in lines, flat enough to take a generous color and to withstand strong impressions." Under Mr. Houghton's directions this letter was made into a style of type called the Riverside Series. This series, with certain modifications suggested by the writer, has been revived and cast by the American Type Founders Company for the use of this journal, and is to be called by the type founders The Outlook Series. The size employed for The Outlook is known as ten point. Here is a specimen of the new Outlook Series, showing the size to be used in the new form: When, in the course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume, among the powers of the earth, the separate and equal station to which the laws of nature and of nature's God entitle It will be observed that the new type is both larger and heavier than that now used, which is one of the many variations of the so-called Caslon Series. Yet it occupies no more space. Printing types, it may be explained, consist of a "body," or base, on the top of which is cast the "face," which is the part that appears in printing. The face may occupy a larger or smaller surface on the body. The old face used by The Outlook, in which these words are set, and the new type are both on 'ten point" body, about seven lines to the inch. The larger face was obtained in this way: The letters g, j, p, q, y are known as descending letters. If the parts of these letters that fall below the center of the line, "descenders" as they are called, are shortened, a larger size, 66 THE PRESENT SIZE OF THE OUTLOOK PAGE The facsimiles on these two pages show the relative size of The Outlook in its present form and in the new form that it will WEDNESDAY, JANUARY 3, 1917 361 FOURTH AVENUE, NEW YORK the new and bolder type for the reading matter and headings is also shown on this page, at the right. Its greater legibility can be better understood by the sample printed in the body of the accompanying article. The Outlook NOVEMBER 29, 1916 Offices, 381 Fourth Avenue, New York THE STORY OF THE WARI The war history for our week (November In the capture of Monastir the Servian The direct approach to Nish is of course The cap When that great drive will come it is impossible to say. Those who impatiently demand why General Sarrail does not come to the rescue of the Rumanians hardly take into account the two obstacles which will make this a slow process: First, the distance CRAIOVA AND RUMANIA The second great event of the week above nificance. It lies on a railway running in its 693 The Outlook THE STORY OF THE WAR: JANUARY 3, 1917 Offices, 381 Fourth Avenue, New York The war history for our week (November 15-22) may almost In the capture of Monastir the Servian army, once crushed effort of the Allies' armies on the Salonika front. The direct approach to Nish is, of course, northward froth Southeast. When that great drive will come it is impossible to say. have pushed the Rumanians south out of Transylvania, through The offset to the prediction of disaster we have just recorded THE GERMAN DEPORTATION The atrocious deportation of Belgians by Germany continues. These things have been going on since October 15. Ten days This, indeed, is a disaster worse than invasion, worse than The proposal in Great Britain to appoint a controller of food Germany acted wisely when, long ago, under the pressure of the food question she instituted thorough Government supervision and regulation. As with Germany, so with England; the action was at first taken to indicate a greater extremity than actually existed. It was wise because under war condi tions food should be controlled so as to prevent speculation and to secure as far as possible an even distribution of the burden "eleven point," can be cast on a ten point body, thus providing a larger type without losing space. This is what has been done in the case of the new Outlook Series. As to the type for the headlines, the initial letters, the placing of the page on the sheetthe "margins"-the type used for quotations, the spacing of poems, etc., all these minutiæ have received due consideration. And here comes a digression. As in doubt ful cases a doctor calls in a brother physician for counsel, an architect gets the advice of another member of his profession, or a lawyer calls upon a disinterested legal friend for an opinion, so The Outlook at this juncture obtained the advice of a well-known expert in matters typographical-Mr. Bruce Rogers, lately of Cambridge, Massachusetts, now on his way to establish himself in Hammersmith, England, near the former home of the famous Kelmscott Press. Mr. Rogers's standing in the book-making world may be indicated by this extract from a recently published book by Henry R. Plomer called "A Short History of English Printing :" "Mr. Rogers,. . . in a series of books too little known in England, has shown himself one of the surest and at the same time the most versatile of modern printers." The typographical form of the new Outlook has in almost all its details been submitted in proof-sheets to this competent authority, and his valuable suggestions and criticisms have been constantly availed of in preparing the new format. The headings are to be uniformly set in what is called Bodoni type, a letter which harmonizes excellently with The Outlook Series. It is named after a famous Italian type-cutter and printer, Giambattista Bodoni, who was born in 1740 and died in 1813, and who has been characterized by De Vinne in his work on Typography as "a founder and printer who has fairly earned the highest honors." "Bodoni" is a letter which is clear, legible, and yet condensed enough to make it available for crowded columns, while at the same time it admits of the increased legibility obtained by "letter-spacing "—i. e., inserting thin spaces or strips of cardboard between the letters of a word-as in the specimen line printed below: THE STORY OF THE WAR The initial letters with which the contributed articles begin, it will be observed, are to be of a lighter series-the " Book Bodoni ”— it being found on trial that the Bodoni initials were somewhat too heavy in appearance for The margins of the new Outlook page, while not as generous as in some sumptuous books, owing to the necessity of utilizing to the full the precious commodity on which it is printed, are, it is believed, correctly spaced with considerably more white surface on the outside and bottom edges than on the top and inside ones. This is not only "orthodox," but much more pleasing to the eye than when the space is equally divided. Many readers of present-day magazines rebel against the current practice of beginning articles in the front of the magazine and then compelling the reader to search the back pages to find the conclusion of the article. This objectionable practice is not to be countenanced in The Outlook in its new form. Appropriate reading matter will be used on the advertising pages where space permits, but the reader will not be subjected to the annoyance complained of. The handsome appearance of the new page, as well as its relative size as compared with the present form, is shown in the facsimiles of the cover and text pages of the old and the new size of The Outlook on the two preceding pages. The facsimiles are reduced to one-quarter of the actual size. The "constant reader" of this magazine will be gratified to notice that there is a familiar look about the new pageit is merely an enlargement, as it were, of a well-liked photograph. It only remains to be said that it is confidently believed that the readers of The Outlook, those who have seen it in all the various" dresses " that it has worn through the fifty-odd years of its existence, as well as its newer friends and its friends yet to be, will unite in regarding the new Outlook as most legible, convenient, and attractive in its physical form. As to its intellectual and spiritual appeal-that is another story, and one the editors must tell. The new and beautiful medium through which they are to tell it ought to, and no doubt will, inspire them to maintain the standards of the past and if possible bring them to still finer issues in the new day that awaits The Outlook and its readers. |