Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... (Brossard, 2013) and the new metacontent that surrounds online information, such as comments, Facebook likes or twitter mentions, can influenced the perceived quality of the content itself (Anderson, Brossard, Scheufele, Xenos, & Ladwig ...
... Brossard, D., Scheufele, D. A., Xenos, M. A., & Ladwig, P. (2013). The “nasty effect”: Online incivility and risk perceptions of emerging technologies. Journal of ComputerMediated Communication, Published online before print. doi ...
... Brossard, D. (2013). New media landscapes and the science information consumer. Proceedings of the National Academy of Sciences of the United States of America, 110, 14096– 14101. doi:10.1073/pnas.1212744110 Bruner, J. (1986). Actual ...
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Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |