Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
Vyhľadávanie v obsahu knihy
Výsledky 1 - 5 z 22.
... Dahlstrom 2 Strategic Storytelling: Narrative Messaging in Entertainment and Emergent Media Heather L. LaMarre 3 The Promise of Participatory Media: Identifying the Potential Roles of Influential Content Generators in Prosocial ...
... Dahlstrom (Ph.D., University of WisconsinMadison) is an associate professor in the Greenlee School of Journalism and Mass Communication at Iowa State University. Dahlstrom's research explores the use of narratives and storytelling to ...
... (Dahlstrom and LaMarre), online communication and discussion (Anderson, Hutchens, and Dalrymple and Young), rhetoric ... Dahlstrom (Associate Professor, Iowa State University). In his chapter, Dahlstrom uses narrative persuasion (as a ...
... Dahlstrom sets the stage for another chapter on narrative persuasion, this one by Heather LaMarre (Assistant Professor, Temple University). In Chapter 2, LaMarre offers a detailed examination of the fractured streams of research that ...
... . Our hope is that this compilation will serve as a catalyst, empowering readers in the development of their own new agendas in strategic communication. 1 A STORY ABOUT STORIES IN STRATEGIC COMMUNICATION Michael Dahlstrom.
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |