Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... effects. Strategic Communication offers new perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this ...
... Effects on Behaviors and Attitudes Ashley A. Anderson 5 How We Talk and Why It Matters Myiah Hutchens 6 Strategic Communication and U.S. National Security Affairs: CriticalCultural and Rhetorical Perspectives Hamilton Bean 7 ...
... effects of political and policy narratives in entertainment and emergent media. Anna McAlister (Ph.D., University of Queensland) is an assistant professor in the Department of Advertising and Public Relations at Michigan State ...
... effect?” Think: Sourcemessagechannelaudience/receiveroutcome. The collective research generated by the junior scholars featured in this book covers strategic communication in ways that are meaningful within and across disciplines. We ...
... effects to the larger normative questions about when such message effects are appropriate to employ. As an opening chapter, Dahlstrom sets the stage for another chapter on narrative persuasion, this one by Heather LaMarre (Assistant ...
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |