Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... Engagement edited by Wenhong Chen and Stephen D. Reese New Technologies and Civic Engagement edited by Homero Gil de Zúñiga The full list of series volumes is available at www.routledge.com STRATEGIC COMMUNICATION New Agendas in ...
... engagement, or it can miss its mark entirely. In this sense, strategic communication is a thread that runs through a great deal of research produced across mass, interpersonal and rhetorical communication disciplines – including the ...
... engagement among them. The next two chapters highlight new agendas for strategic communication research that are based on rhetorical perspectives. In Chapter 6, Hamilton Bean (Associate Professor, University of ColoradoDenver) argues ...
... Engagement in Science and Technology (PEST) model, which considers controversies about science a necessary and beneficial process of aligning science with societal values. In this model, the role of communication is to engage a wider ...
... engages with narrative communication in a more naturalistic setting. What expectations do audiences hold regarding narrative communication in varied contexts? When do they desire narrative formats and when are they viewed as suspect or ...
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |