Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... identified as the authors of the editorial material, and of the authors for their individual chapters, has been ... identification and explanation without intent to infringe. Library of Congress Cataloging in Publication Data Names: Dudo ...
... Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication Kajsa E. Dalrymple and Rachel Young 4 The Social Nature of Online Media and Its Effects on Behaviors and Attitudes Ashley A. Anderson ...
... identification— which is emotionally connecting to a character or situation because the narrative is perceived to be aligned with some aspect of the audience's personal history (Cohen, 2001)—and narrative realism—which is how tightly ...
... identifying variables involved in the construction of particular narratives that may influence their persuasive impact. In other words, I agreed with Greasser and Ottati that “it is a good time for psychologists to abandon some of the ...
... identification: A theoretical look at the identification of audiences with media characters. Mass Communication and Society, 4(3), 245–264. doi: 10.1207/S15327825MCS0403_01 Culler, J. (1981). The pursuit of signs—semiotics, literature ...
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |