Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
Vyhľadávanie v obsahu knihy
Výsledky 1 - 5 z 26.
... Influential Content Generators in Prosocial Strategic Communication Kajsa E. Dalrymple and Rachel Young 4 The Social Nature of Online Media and Its Effects on Behaviors and Attitudes Ashley A. Anderson 5 How We Talk and Why It Matters ...
... influential content generators and propose a research typology that can be used to explore how environmental and health communicators might use the affordances of social media to listen to users' dialogue and concerns about health and ...
... influential scholars helped integrate narrative within the communication and psychology fields in the 1980s. Within communication, Fisher argued that the prevailing view that people interact with the world in a rational or logical ...
... influential format for strategic communication, leading to attitude and behavior change through mechanisms that seem to circumvent many of the traditional barriers to persuasion. Yet, this enthusiasm for understanding the effects of ...
... influential. As most people do not have strong views about pansies and berry bushes, for this study I created a new master narrative using the same manipulation structure as described previously, but employing obviously proenvironmental ...
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |