Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... issues. Lucinda Austin (Ph.D., University of Maryland College Park) is an assistant professor in the School of Media and Journalism at the University of North Carolina at Chapel Hill. Her research focuses on social media's influence on ...
... issues, capitalize on user ability to forward messages to social networks, and collaborate with users to create innovative and effective campaigns. In the book's fourth chapter, Ashley Anderson (Assistant Professor, Colorado State ...
... issues: food marketing to youth, and managing crises within a rapidly shifting communication ecosystem. In Chapter 8, Anna McAlister (Assistant Professor, Michigan State University), an emerging expert in consumer behavior, explains how ...
... issues in social media and crisis communication, provide an overview of dominant research streams and areas for special consideration, and discuss pressing areas for future research that stem from their continued refinement and ...
... issue of Critical Inquiry, titled “On Narrative” (Bruner, 1991; Kreiswirth, 1992). In contrast to its literary roots, “On Narrative” presented views of narrative outside the fictional novel, from scholars outside of the literary field ...
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |