Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... online communication and discussion (Anderson, Hutchens, and Dalrymple and Young), rhetoric (Bean and Kronrod), and strategic communication within the context of controversy (McAlister) and crisis (Austin and Jin). These clusters signal ...
... discussion within strategic communication contexts. In Chapter 3, Kajsa Dalrymple and Rachel Young (both assistant professors ... online discussion and activities about scientific topics exhibit the dialogic characteristics of strategic ...
... online discussions about politics; and methodological improvements in terms of how various forms of discussion are measured. Hutchens considers how her research on political discussion can help practitioners in their strategic efforts ...
... discussion about the issue in question. How do persuasive narratives interact with the preexisting and very personal ... online information, such as comments, Facebook likes or twitter mentions, can influenced the perceived quality of ...
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Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |