Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... perceived relevance is a key determinant of deeper message processing. Even need for cognition, a traitbased measure with a long history of importance in traditional persuasion, has been found to have little to no role in narrative ...
... perceived as more likely to be true than when they were placed off the causal chain. These findings replicated the increased recall of casual statements from earlier research, but also introduced a persuasive effect relative to a ...
... perceived realism (of a narrative) on persuasion; this was the thrust of the third study that drove my research agenda (Dahlstrom, 2015). Study. 3. Perceived realism represents how closely a narrative aligns with an audience's perceptions ...
... perceived as high or low. The high external realism treatment portrayed the events of the story as they would occur in real life, while the low external realism treatment retained the events but replaced the characters with talking ...
... perceived reality and make them more salient in a communicating text” (p. 52). Like narrative persuasion, framing can be used strategically to nudge audiences toward a particular interpretation without their knowledge of being ...
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |