Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
Vyhľadávanie v obsahu knihy
Výsledky 1 - 5 z 47.
... Potential Roles of Influential Content Generators in Prosocial Strategic Communication Kajsa E. Dalrymple and Rachel Young 4 The Social Nature of Online Media and Its Effects on Behaviors and Attitudes Ashley A. Anderson 5 How We Talk ...
... potential. The intended audience for this book is, no surprise, communication scholars with an interest in strategic communication, but we also edited this book with communication practitioners in mind – those who would like a sampling ...
... potential effects on how humans organize knowledge. Areas as diverse as economic theory and medicine that were dominated by scientific and logical approaches began to be interested in how narratives could influence their field of study ...
... potential variables underlie this construct of quality (Kreuter et al., 2007) and no empirical results to back up such a claim. One of the few studies that empirically examined narrative quality came from an investigation of jury ...
... potential source for the inconsistencies in the aforementioned research is the seeming expectation of a standard narrative effect, even though there is great variety in the possible stories that can be told and how they can be ...
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |