Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and ideas of scholars who cover the ...
... specific examples of how this knowledge of industry practices can be leveraged to help those who wish to promote healthy food and beverage choices among young people. The chapter culminates in McAlister laying out an agenda for ...
... specific characters over time and the causeandeffect relationships surrounding their choices. As narrative represents a general format of communication, the actual construction of particular stories varies greatly, ranging from short ...
... specific focus on the concept of narrative. The earliest group was the Russian formalists who stressed a distinction between a story and its discourse. Later, the American tradition focused on differences of point of view within a ...
... specific variables within communicated information influence the creation of memory representations. While the form of information examined in discourse psychology can range from product instructions (Mills, Diehl, Birkmire, & Mou, 1993) ...
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |