Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... research focuses on social media's influence on strategic communication initiatives, namely health and crisis communication, and explores publics' perspectives in organizationpublic relationship building. Hamilton Bean (Ph.D ...
... research focuses on exposure to counterattitudinal views through their discussion networks and their consequences for democratic outcomes. Ann ... Communication. Young's research investigates strategic health communication and technology.
... communication scholars with an interest in strategic communication, but we also edited this book with communication practitioners in mind – those who would like a sampling of current research from promising scholars. We define strategic ...
... communication theory and, at times, methods. Thus, a graduate student in ... research questions. In this way, this book is progressive in its ... strategic communication within the context of controversy (McAlister) and crisis (Austin and ...
New Agendas in Communication Anthony Dudo, LeeAnn Kahlor. persuasion (as a narrative device) to reveal the history of narrative persuasion research, and detail the shift from a focus on message effects to the larger normative questions ...
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |