Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
Vyhľadávanie v obsahu knihy
Výsledky 1 - 5 z 79.
... Stories in Strategic Communication Michael Dahlstrom 2 Strategic Storytelling: Narrative Messaging in Entertainment and Emergent Media Heather L. LaMarre 3 The Promise of Participatory Media: Identifying the Potential Roles of ...
... narratives and storytelling to communicate science; ethical considerations of communicating science; and communicating beyond human scale. Kajsa E. Dalrymple (Ph.D., University of WisconsinMadison) is an assistant professor in the ...
... Strategic Communication at Temple University School of Media and Communication where she researches the processing and effects of political and policy narratives in entertainment and emergent media. Anna McAlister (Ph.D., University of ...
... narrative persuasion (Dahlstrom and LaMarre), online communication and discussion (Anderson, Hutchens, and Dalrymple and Young), rhetoric (Bean and Kronrod), and strategic communication within the context of controversy (McAlister) and ...
... narrative persuasion. She also explores the relationship between narratives and public opinion, particularly as that relationship evolves on emergent media. Finally, she calls for a narrative messaging typology that can be used to guide ...
Obsah
Narrative Messaging | |
Identifying | |
The Social Nature of Online Media and Its Effects | |
Strategic Communication and U S National Security | |
MarketerConsumer Language Cooperation in Strategic | |
How Marketing Communications Influence the Formation | |
Explicating | |
Index | |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |