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When the Really Important Male arrives, you, sir, the so-called head of the house, become a thing to be“hushed” at and shunted into ignominious corners. Feminine whisperings and the rustling of starched linen fill the electrified air.

Even that tiled temple of cleanliness where you have been wont to splash and carol of a morning is invaded by His New Lordship's ladies-in-waiting.

Garments of curious design dominate the towel racks - bottles of unfamiliar outline and content are everywhere.

But one old friend remains to greet your eye

for there in its accustomed place, in all its white purity, is your cake of Ivory Soap.

Take comfort in the sight, for Ivory is the bond that will draw you and your son together—the bridge across the vast crevasse of feminine interference.

Another Ivorian is in the making!

Let spotless walls be spangled with gobs of creamy Ivory lather. Let the floor be dotted with soapy pools.

For by these signs you know that this son of yours is doing all the messy, woman-worrying, soulsatisfying things that normal men do when enjoying an Ivory bath.



Guest IVORY is the younger generation of the man's size cake. A real chip off the old block for five cents.

Copyright, 1926, by The Procter & Gamble Co., Cincinnat

99 44/100 % Pure · It Floats

Please mention The Outlook when writing to the PROCTER & GAULLE COMPANY

Volume 141

October 7, 1925

Number 6

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In the Day's Work

NCE more the newspapers are

writing headlines over an un

happy naval event. The Service is mourning the loss of 32 officers and men lost in the submarine S-51 off Block Island. She was cut down at night by the City of Rome, and only three men were saved. The salvage vessels are, as we write, still hovering over the spot where the S-51 sank, in the forlorn hope that when its hull is raised to the surface there may be some survivors who escaped drowning or suffocation by chlorine gas.

The menace of such a tragedy is part of the day's work in the Naval Service. The Navy cannot train in peace for the risks of war without subjecting its personnel to many war-time risks. The officers and men of the S-51 did not throw their lives away; they sacrificed them that the Navy might be instantaneously ready for any emergency that might arise.

The bodies of these men belong in Arlington, beside their brothers of the air who lost their lives in the Shenandoah.

self in its thousands over the heights along the bay to see the fliers start on their great flight less than a month ago, and it was San Francisco that turned out in its thousands to see their return. Our correspondent on the Pacific coast, Mr. Hugh A. Studdert Kennedy, sends us an account of this great welcome:

Conscious that she was expressing not only her own joy and admiration but also that of the entire Nation, San Francisco gave Commander Rodgers and his men a welcome that was a fitting tribute to the real greatness of their exploit. An escort from all three branches of the Service was drawn up to meet them. The Assistant Secretary of the Navy, Theodore Douglas Robinson, was there, Admiral Dayton, and many others.

San Francisco has seen a great many celebrations during the past few weeks, but during the time the comparatively short procession was passing up Market Street, towards the Civic Center, vast crowds flocked from the business district and lined the way. The day was one long round of celebrations: the review at the Civic Center, the luncheon at the Commonwealth Club, the meeting in the afternoon when the five men were entertained by a thousand San Franciscan women, the whole being brought to a close by a civic banquet in the evening. It was particularly interesting at this banquet to notice the one sailorman of the crew, the machinist, W. H. Bowlin, in his traditional middy blouse and flabby pants, sitting beside Admiral Dayton. His frank, boyish

speech vas one of the successes of the evening.

Commander Rodgers's speech will have been circulated throughout the country, but to those who heard it there was something peculiarly satisfying in its simplicity and its directness. Supplemented as it was by speeches from others of the crewspeeches for the most part clearly first efforts in public speaking, but for that very reason all the more delightfulit gave a vivid picture of the nine days' struggle and proved once again clearly enough that the truth is stranger than fiction. No sea story that Kingston or Marryat or Henty ever wrote could exceed the melodrama of some of the fliers' experiences.

There was something peculiarly piquant in seeing this slowspoken Marylander, Commander Rodgers, with his firm set mouth, his sandy hair, and his "poker face,” reeling off a story which would have filled the author of "Midshipman Easy" with envy. Literally millions of people must have been listening in and holding their breath as he told the story of the famous nine days.

What happiness there would be if later we could record the fact that the crew of the S-51 received a similar triumphant welcome in New York!

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Home Again

CROSS the continent from the wreck

of the S-51 the reception of the crew of the PN-9 No. 1 showed that sometimes apparent tragedies have a happy ending. San Francisco spread it

Investigating the Army's Wings

HATEVER faults there may be in

the military and naval aviation of the United States, they are likely to be unearthed before the President's Air

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Salvage vessels hovering over the submerged hull of the S-51. She lies in 127 feet of water ; her

position was first located by an airplane


Board finishes its investigation. In the words similar to those of General Hines, “ A Tempest in a Teapot” meantime it would be well for the public declared:


UR Government is not likely to try to hold its judgment in reserve. Both the Airplanes cannot win a battle alone,

to prevent American citizens from Army Air Service and the Naval Air

but need the closest assistance of the serving as airmen against the Riff tribesService have fine records to their credit. whole fleet. ...

men. Quite properly, it has called the All is not quite so gloomy as some of A separate air corps would not be

attention of all Americans in Morocco to their critics seem to believe.

analogous in any respect whatever to
the present Marine Corps. ... The

Federal statutes which might affect their The Acting Secretary of War, Mr.

Marine Corps or Marines form no status. This mild suggestion by our Dwight F. Davis, in his testimony ex

vital component part of a naval bat- State Department has started newspaper pressed his belief in the "skill, hardi- tle. . . . If all the Marines were re- comment which is described by a Washhood, and bravery" of the Air Service moved from ships in a naval battle,

the naval battle itself would be in no

ington correspondent of The Outlook as personnel and pointed to the "extraordi

way affected. The air forces, on the narily large percentage of world records

a tempest in a teapot.

contrary, in the naval battle of to- There is a statute that provides a penin aviation" which the Army Air Service

morrow form a vital element or a com- alty for Americans who within American holds. He believes that among its va

ponent part of that battle. ... The air

jurisdiction enlist in foreign armies or rious missions “the war mission must force, therefore, is an integral part of

induce others to enlist. That statute always govern." He points out that if the very fabric of the Navy itself. ... the air defenses of the country are in

The argument advanced by so many

evidently does not apply in this case.

young, inexperienced naval aviators Another statute, however, our adequate the responsibility rests with

that they desire a separate air corps spondent tells us, specifically gives to Congress.

analogous to the Marine Corps is American diplomatic representatives in Certain quotations from the testimony based on an utter fallacy and complete countries where the United States has before the Air Board indicate certain


extra-territorial jurisdiction power to do points of view which the public, affected

Similarly Admiral Eberle said: certain things to prevent Americans in by criticisms of the Air Service in both

The invention of new implements

such territories from serving in foreign arthe Army and the Navy, have been

of warfare has always been followed

mies. Conceivably, this may apply to our likely to overlook.

by fantastic claims and unnecessary

airmen in the Riff, and in that case the General Hines, Chief of Staff, said, for

impatience on the part of some en- penalties of the other statute may apply. example:

thusiasts. . . . Fiist and foremost, a

Having been asked, in effect, by some naval aviator must be a seaman to be It is evident that, in all operations

citizen whether laws did not exist to preable to judge conditions of wind and involving the employment of combined weather at sea, to pick up and distin

vent Americans from soldiering about the arms, there must be one directing

guish vessels at sea; and, should his world in any old army, fighting in any head, and that directing head must be

plane be forced down, to be able to old cause, the State Department looked the commander-in-chief of the field handle her when she becomes a surface

up the law and gave the information to forces. He alone can organize the boat. He must be a good navigator. forces with the general plan of combat

all concerned.

He must have a knowledge of battle in all of its aspects in mind. ... tactics and fleet formations; and also a

Another question is as to what extent, An air service is an essential element

knowledge of all units that make up a if at all, the air men have surrendered of an army and a navy. In major

naval force—this being most essential their inherent rights to diplomatic prooperations these forces cannot operate to enable him to give correct informa- tection by serving with a foreign army. efficiently without their own air ser- tion to the commander-in-chief regardvices. On the other hand, an air ser- ing the dispositions of the enemy's

It may be that they have done this, alvice operating separately is unable to force. He must also have a knowledge

though they are reported as saying that strike such a blow as will win a deciof gunnery in order that he may give

they have signed no enlistment papers, sive battle.

an accurate report of “spots;" that is, taken no oath of allegiance, and are free Aside from the necessity of co

to make the proper corrections for to leave the service of the Sultan of operative action on the battlefield, range and lateral error, and be able to

Morocco (in which they are technically there must be co-ordination in the han

distinguish splashing of various calidling and operating of all ground in- bers.

engaged) whenever they choose. stallations. This can be secured only

The incident has aroused adverse comthrough unity of command.

Later testimony brought out the de- ment on what is assumed to be the rep

sire of aviation officers for more rapid rehensible conduct of our airmen in aidGeneral Patrick, who advocates the

promotion within the Service. Of course ing, as is said, two big nations to crush great expansion of the Air Service, would

this is partly the desire of men for per- a small people striving for independence. have a separate air corps in the Army

sonal advancement, but it is also the This idea is based on ignorance of the and a separate air corps also in the

desire to see men with experience as facts. The aggression is on the part of Navy, each similar to the Marine Corps

aviators in positions of authority over the tribesmen, and their forays outside in the Navy Department.

the Army air pilots. Some of the diffi- their own territory have made it neces

culties of which Army fliers complained sary to protect Spanish and French proThe Navy's Aircraft

will correct themselves in time; but there tectorates over Moroccan territory from IKE the high authorities in the Army, is undoubtedly ground for some dissatis- ravage and conquest. It is just as praise

those in the Navy were against any faction with present conditions. It is worthy to aid a free people in the supplan which would tend to divide author- important that the Air Board should find pression of aggressive barbarism as it was ity and loyalty within the Service. a remedy that is not worse than the dis- for Byron to aid the Greeks in their The Secretary of the Navy, using

struggle for freedom. Our airmen of the



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old Lafayette Escadrille have, moreover, apartment-house, state the street number broadcasting the clicks in every direction old associations of military service for and the suite number.

at the speed of sunlight, 186,000 miles a France, and in no sense throw away Complying with these reasonable re- second. American allegiance in aiding their for- quests of the Post Office means that you mer comrades under attack.

will get your mail more promptly and Audible Pictures
efficiently and will save Uncle Sam a

HILE this historical record of the Uncle Sam Requests great deal of wasted time.

past was producing a curious ou don't have to put on the street

sound in hundreds of loudspeakers, anRadio Looks Back address when you write me. Our

other event, casting a glimpse into the family has lived in this town for fifty and Forward

future, was being radiated from the years. The postman knows where we N interesting event in the history of aerial wires of WJZ. The 455-meter live."

communication recently took place ethereal channel assigned to WJZ also There are many individuals and busi- in the ether over Manhattan Island. At vibrated with a series of dots and dashes. ness concerns too who seem to take this the annual dinner of the Old-Time but they were accompanied through attitude towards the addressing of their Telegraphers and Historical Association, space by a whistle-like tone. It was a mail. It is an attitude which causes no held on board the liner Olympic, a pho- strange sound for broadcast listeners to little trouble for the Post Office. In nograph record of a telegraph message pick up, and the average fan who missed cities of any size there are several postal sent by Thomas A. Edison was “played” the announcer's introduction could not delivery districts. The mail has to be

as a feature of the evening. This disk have been blamed if he had thought a divided into carriers' routes. The was made several years ago as a matter wire in the receiver had suddenly chances are that the clerks who distribute of historical record. The microphone of

of historical record. The microphone of snapped, or something else had happened the mail are not as familiar with the the municipal station, WNYC, was to blot out all music. But to engineers names on the various routes as the car- placed in the banquet salon, and it these peculiar signs meant that a picture riers who go from door to door. Then, picked up the dots and dashes of the was passing through the air on the 455too, carriers get sick, and inadequate ad- Morse code as formed by the hand of meter wave-length. dresses mean all sorts of trouble for their Edison, the most famous of old-time There was only one receiver in New substitutes. telegraphers.

York that could make an intelligent In big business buildings with thou- As far as most radio auditors were translation of these clicks. Slowly a sands of inhabitants it is as important to concerned, these metallic clicks of the cylinder of Captain R. H. Ranger's give the room and floor number as it is telegraph instrument might have been photo-radio apparatus turned on its axis to give the street address.

mistaken for static. But to the eight at the Grand Central Palace, several If you want to win the gratitude of the hundred old-time knights of the tele- blocks away from the broadcaster, and Post Office, see that your correspondents graph key present at the banquet the within twenty-five minutes the electrical address you at a definite street number dots and dashes had a distinct meaning. impulses had sketched a picture of Genwherever that is possible. If you use a

It was radio that released the message eral J. G. Harbord. It was the first time lock box, see that its number is printed from the limitations of the wire lines and a photograph was released into space by on your stationery. If you live in an the confines of a phonograph record by a regular broadcasting station. Pre

viously, photographs sent by radio from Europe and Honolulu were transmitted on the 15,000-meter wave-length, far out of tuning range of broadcast receivers.

The transmitting equipment consisted of a transparent cylinder upon which the film of the photograph was placed. This cylinder revolved at a uniform speed. Light passing through the film entered a glass tube filled with argon gas. This tube is not unlike the human eye. Its back is coated with potassium hydride, which is so sensitive to light that it starts a flow of electrons, which are made to pass to a tungsten disk in the center of the tube. This produces electrical impulses which sound somewhat like the dots and dashes of the telegraph or wireless code. They represent the shadows and high lights of the picture.

These dots and dashes are broadcast and are detected by a special receiving apparatus, the operating speed of which

is synchronized with the speed of the These men are flying for France

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