JOHN MARTIN'S

BOOK

AMAGAZINE FOR LITTLE CHILDREN

ཁྱབ་

To Those Interested in the Happiness and Development of Children

JOHN MARTIN'S BOOK

The Best Magazine for Children from Four to Twelve Years of Age

WHAT DOES IT DO?

T pleases the child's fingers, eyes, mind, and
heart, because it speaks as a child speaks,
feels as he feels, and thinks as he thinks.
It is his book and he knows it at a glance.
It gives a certain signal in the free masonry
of childhood and is received into the inner
shrine of the child heart.

It makes the child happy as a merry playmate would
do. It teaches without boring, leads without coer-
cion, and satisfies without surfeiting. All this be-
cause it is unconventional, direct, and honest. It is good
both to look at and good to hold.

It provides wholesome, simple play. It encourages
the child to.do for himself, to think for himself, and to
be himself. It gives the best stories procurable from
the best modern writers, of myth, fable, fairy tale, nature
and the world about us. But it does not neglect the
great field of old classic literature which should not be
lost to present-day children.

It teaches good taste in art and literature, and,
because the magazine is really a book, it fosters a real
love and reverence for all books, with which rever-
ence no child can go far wrong. It teaches, without
images of fear and death, normal refinement, apprecia-
tion, courage, honor, and self-reliance; all this by the
influence of printed thoughts attractively presented,
which, as all discerning people realize, leaves the strong-
est possible impression for good or evil.

WHAT DOES IT STAND FOR?

'T stands for the right of young children to
have their own magazine, made as their
hands, minds, and hearts want it made. It
stands for childhood ideals and fancies, fun
and nonsense, thoughts and dreams, work and
play, unspoiled by stilted system, prudery,
sentimentality, prejudice, or sect obstinacy.

It stands purely for the very best that hands and
brain can provide for the child during the early and
impressionable years of his life. (Are you watching

these years?) It gives the best art, the best literature,

the best English and the best and happiest influence for

the child, all of which must be given in the child's own

way and not in any conventional way, just because it

is an old way.

It stands immovable as a constructive influence upon

the mind and character of the child. It is not merely

a pleasure provider but a daily, living guide in morals,

manners, tastes, and ideals. It makes finer, happier,
and more useful men and women. It believes in lots of
fun and nonsense, clean and merry and endlessly varied, to
carry its more serious pages straight to the head and heart
of the child, without dogma nor burdensome preachment,
it does so as the sun bears health and sleep brings rest.

Finally, it stands for the child's right to have three

¶ dollars a year (only twenty-five cents a month) spent for

the incalculable good and joy JOHN MARTIN'S BOOK
gives. Three dollars cannot be spent to greater advantage.

A CHRISTMAS GIFT THAT LASTS A YEAR
AND LIVES A LIFETIME

ASK SOME MOTHER IN YOUR OWN NEIGHBORHOOD about JOHN

MARTIN'S BOOK. When subscribing be sure to give child's age and birthday,

for John Martin sends his children BIRTHDAY and CHRISTMAS CARDS

and other remembrances.

$3.00 a year [Foreign or Canadian Subscription $3.50]

OFF THIS CORNER

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OUTLOOK readers who send this + corner when

subscribing will receive 13-A BAKER'S DOZEN-

months of JOHN MARTIN'S BOOK

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