Crisis Communications: The Definitive Guide to Managing the Message
McGraw Hill Professional, 25. 1. 2013 - 272 strán (strany)
The Definitive Guide to Communicating in Any Crisis
“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin
There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed.
Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins.
Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters.
In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you:
The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it.
With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance.
PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT
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20 External Crisis Communications
21 Reputation Management and Reservoirs of Goodwill
22 Issues Management
23 Crisis Communications for Publicly Traded Companies
24 Crisis Litigation
25 How to Break Bad News
26 The Blame Game
27 CrisisInduced Stress
9 Social Media and Digital Communicationsor TruthLies at the Speed of Light
The first thing we do lets kill all the lawyers
11 Protecting Your Brand
12 Telling the Truth
13 Say It Aint So JoeThe Penn State Crisis
15 Crisis Communications Strategies
16 The Good the Bad the News Mediaor Juggling Chain Saws
Your Own Worst Enemy?
18 Take Your Own Pulseor What Were They Thinking?
19 Internal Crisis Communications
Decision Making Under CrisisInduced Stress
ShakespeareStill Right After All These Years
Does It Work?
31 Crisis Communications Plans
32 The Failure of Business Schools
33 Speed Is of the Essence
34 Rising to the Occasion