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THE OUTLOOK

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Sande inte finit How One Evening's Study

Led to a $30,000 Job

a

I

A Simple Method of Mind Training that Any One

Can Follow with Results from the First Day

By a Man Who Made Formerly No More Than a Decent Living HOPE you won't think I'm conceited perience did not help us. And so on, in average business man forgets to do from one to or egotistical in trying to tell others everything we do. Our judgment is abso- a dozen things that would have increased his how I suddenly changed from a com- lutely dependent on our experience, and our

profits. There are no greater words in the Eng

fish language descriptive of business inefficiency parative failure to what my friends term experience is only as great as our power to

than the two little words “ I forgot.” a phenomenal success. remember.

I had reached my decision. On the recomIn reality I do not take the credit to my- “Well, I was convinced. My mind was a mendation of Powers, I got in touch at once with self at all. It was all so simple that I believe 'leaky pail.' I had never been able to re- the Independent Corporation which shortly beany man can accomplish practically the same member a man's name thirty seconds after fore had published the David M. Roth Method thing if he learns the secret, which he can do I'd been introduced to him, and, as you

of Memory Training. And then came the surin a single evening. In fact I know others know, I was always forgetting things that

prise of my life. In the very first lesson of the

course I found the key to a good memory. who have done much better than I by fol- ought to be done. I had recognized it as a

Within thirty minutes after I had opened the lowing the same method. fault, but never thought of it as a definite

book the secret that I had been in need of all It all came about in a rather odd manner. barrier to business success. I started in at

my life was mine. Mr. Roth has boiled down I had been worrying along in about the same once to make my memory efficient, taking up the principles perfecting the memory so that way as the average man thinking that I was

a memory training course which claimed to the method can almost be grasped at a glance. doing my bit for the family by providing improve a man's memory in one evening.

And the farther you follow the method the more them with three square meals a day, when an What you call my good fortune to-day I

accurate and reliable your memory becomes.

Within an hour I found that, I could easily old chum of mine, Frank Powers, whom I attribute solely to my exchanging a leaky

memorize a list of 100 words and call them off had always thought was about the same kind pail’ for a mind that retains the things I backward and forward without a mistake. I was of a chap as I, suddenly blossomed out with want to remember.”

thunderstruck with the ease of it all. Instead of every evidence of great prosperity.

* * * * * *

study the whole thing seemed like a fascinating He moved into a fine new house, bought a

game. I discovered that the art of remembering

Powers’ story set me thinking. What kind good car and began living in the style of a

had been reduced by Mr. Roth to the simplest of a memory did I have? It was much the man of ample means. Naturally the first

method imaginable—it required almost nothing same as that of other people I supposed. I but to read the lessons ! Every one of those thing I did when I noticed these things-for

had never worried about my memory one seven simple lessons gave me new powers of he had said nothing to me about his sudden

way or another, but it had always seemed memory, and I enjoyed the course so much that good fortune--was to congratulate him and to me that I remembered important things

I look back on it now as a distinct pleasure. ask him what had brought the evident change pretty well. Certainly it never occurred to

The rest of my story is not an unusual one in his finances. me that it was possible or even desirable to

among American business men who have realized “Bill,” he said, “it's all come so quickly

the value of a reliable trained memory. My inimprove it, as I assumed that a good memI can hardly account for it myself. But the

come today is close to $30,000. It will reach that thing that has made such difference in my ory was a sort of natural gift. Like most of

figure at the beginning of our next fiscal year. us, when I wanted to remember something And two years ago I scarcely made what I now life lately began with an article I read a

particularly I wrote it down on a memoran- think of as a decent living. short time ago about training the mind.

dum pad or in a pocket note-book. Even In my progress I have found my improved “It compared the average person's mind then I would sometimes forget to look at

memory to be priceless. Every experience, every to a leaky. pail, losing its contents as it went my reminder. I had been embarrassed-as

business decision, every important name and along, which if carried any distance would

face is easily and definitely recorded in my mind, who has not been ?-by being obliged to ask arrive at its destination practically empty.

and each remembered experience was of im" And it showed that instead of making

some man whom I previously had met what mense value in my rapid strides from one pošt

his name was, after vainly groping through to another. Of course I can never be thankful the pail leakproof most of us kept filling it

my mind for it, so as to be able to introduce enough that I mended that “leaky pail” and up and then losing all we put into it before him to others. And I had had my name

discovered the enormous possibilities of a really we ever reached the place where the conrequested apologetically for the same pur

good memory. tents would be of real use. pose, so that I knew I was no different than

SEND NO MONEY “The leak in the pail, the writer demonmost men in that way.

Mr. Roth's fee for personal instruction to classes limited to strated, was forgetfulI began to observe myself more closely in my

fifty members is $1,000. But in order to secure nation-wide David M. Roth ness. He showed that

distribution for the Roth Memory Course in a single season When Mr. Roth first de

daily work. The frequency with which I had to termined to exchange his when memory fails, ex

the publishers have put the price at only five dollars, a lower refer to records or business papers concerning figure than any course of its kind has ever been sold before, leaky, mind for one that perience, the thing we things that at some previous time had come retain

and it contains the very same material in permanent form as wanted it to, it was be- all value mosthighly, is under my particular notice amazed me. The is given in the personal $1,000 course. cause he found his memworthless. He proved

men around me who were doing about the same So confident is the Independent Corporation, the pubory to be probably poorer

lishers of the Roth Memory Course, that once you have an work as myself were no different than I in this than that of any man he to me that a man is regard. And this thought gave new significance

opportunity to see in your own home how easy it is to double, knew. He could not re

only as good as his member a man's name

yes triple the powers of your memory, and how easily you to the fact that I had been performing practi- can acquire the secret of a good memory in one evening, that 20 seconds. He forgot so memory, and whatever cally the same subordinate duties at exactly the

they are willing to send the course on free examination. many things that he was convinced he could never progress a man ac. same salary for some three years. I couldn't Don't send any money. Merely mail the coupon or write a succeed until he learned complishes can be laid dodge the fact that my mind, as well as most letter and the complete course will be sent, all charges preto remember. Today there directly to his powers other people's, literally límped along on crutches,

paid, at once. If you are not entirely satisfied send it back

any time within five days after you receive it and you will people in the United of retaining in

because it could not retain names, faces, facts, his

owe nothing. States whom Mr. Roth

and figures. Could I expect to progress if even mind the right things

On the other hand, if you are as pleased as are the thouhas met at different times - most of them only once

a small proportion of the important things I sands of other men and women who have used the course, -the things that are -whom he can instantly

learned from day to day slipped away from me ? send only $5 in full payment. You take no risk and you have name on sight. going to be useful to

The only value of most of my hard-won experi- everything to gain so mail the coupon now before this reMr. Roth can and has him as he goes along.

markable offer is withdrawn.

was being, canceled-obliterated-by my hundreds of times at dinpers and lectures asked “ Farther on in the constant forgetting things that my experience

FREE EXAMINATION COUPON fifty or sixty men he has article I read that the had taught me. never met to tell him their businesses

power of the mind is The whole thing hit me pretty hard. I began telephone numbers and

are

over

ten thousand

ence

to think about the subject from all angles as it then after turning his only the sum total of

affected our business. I realized that probably back while they changed what we rememberseats, has picked each one hundreds of sales had been lost because the

Division of Business Education out by name, told him that is, if we read a

salesman forgot some selling point that would Dept. 229, 119 West 40th St., New York his telephone number book and remember have closed the order. Many of our men whom and business connection.

Publishers of The Independent (and Ilarper's Weekly) These are only a few of nothing that was in it, I had heard try to present a new idea or plan

Please send me the Roth Memory Course of seven lessons. the scores of equally" im- we have not added had failed to put over their message or to make I will either remail the course to you within five days after possible" things that Mr. Roth can do, and yet a

one particle to our ex- a good impression because they had been unable its receipt or send you $5. few years ago he couldn't perience ; if we make

to remember just what they wanted to say. remember a man's name

Name. Many decisions involving thousands of dollars twenty seconds. Why go

a mistake and forget around with a mind like a about it, we are apt to

had been made unwisely because the man releaky pail when, as Mr.

sponsible didn't remember all the facts bearing Address.. Roth says, “what I have make the same mis- on the situation and thus used poor judgment. done any one can do." take again, so our ex- I know now that there isn't a day but what the

Outlook 944-18

names

and

Independent Corporation

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