Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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Výsledky 1 - 5 z 38.
... cognitive processes that occur during group deliberations and the effects of deliberative events on attitudes about public policy ; the use and impact of aggres- sive communication tactics ( e.g. , " flaming ” ) in online discussions ...
... cognitive science , pedagogy , policy analysis , sociol- ogy , experimental psychology , therapy , visual arts , music and natural sciences ( Kreiswirth , 2000 ) . Two influential scholars helped integrate narrative within the communica ...
... cognition — a paradigmatic pathway that controls the encoding of logic - based arguments and a narrative pathway that controls the encoding of situation - based exemplars ( Bruner , 1986 , 1991 ) . This division aligned with the ...
... cognition, a trait-based measure with a long history of importance in traditional persuasion, has been found to have ... cognitive awareness. Many persuasive narra- tives, therefore, shroud their persuasive intent within the logic of the ...
... cognition process. To explore this, I conducted a moderated-mediation analysis to explore how these factors relate. The results once again suggested that persuasive statements on the causal chain were more persuasive that the same ...
Obsah
1 | |
Strategic Storytelling Narrative Messaging in Entertainment and Emergent Media | 20 |
The Promise of Participatory Media Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication | 42 |
The Social Nature of Online Media and Its Effects on Behaviors and Attitudes | 66 |
How We Talk and Why It Matters | 84 |
Strategic Communication and US National Security Affairs CriticalCultural and Rhetorical Perspectives | 103 |
MarketerConsumer Language Cooperation in Strategic Communication | 125 |
How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood | 142 |
Social Media and Crisis Communication Explicating the SocialMediated Crisis Communication Model | 163 |
Index | 187 |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |