Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... 6 Strategic Communication and U.S. National Security Affairs: Critical-Cultural and Rhetorical Perspectives Hamilton Bean 42 66 84 103 7 Marketer-Consumer Language Cooperation in Strategic Communication 125 Ann Kronrod Contents.
New Agendas in Communication Anthony Dudo, LeeAnn Kahlor. 7 Marketer-Consumer Language Cooperation in Strategic Communication 125 Ann Kronrod 8 How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood 142 ...
... cooperation as a novel frame- work for studying strategic communication . The framework , she contends , offers researchers a means for looking at the negotiation of persuasive communication between sender and receiver and poses the ...
... cooperation, and considers how changes in linguistic behavior due to cultural and technological changes are likely to shape the future of strategic communication. The book's final two chapters present new agendas for strategic communica ...
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Obsah
1 | |
Strategic Storytelling Narrative Messaging in Entertainment and Emergent Media | 20 |
The Promise of Participatory Media Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication | 42 |
The Social Nature of Online Media and Its Effects on Behaviors and Attitudes | 66 |
How We Talk and Why It Matters | 84 |
Strategic Communication and US National Security Affairs CriticalCultural and Rhetorical Perspectives | 103 |
MarketerConsumer Language Cooperation in Strategic Communication | 125 |
How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood | 142 |
Social Media and Crisis Communication Explicating the SocialMediated Crisis Communication Model | 163 |
Index | 187 |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |