Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
Vyhľadávanie v obsahu knihy
Výsledky 1 - 5 z 39.
... focuses on social media's influence on strategic communication initiatives, namely health and crisis communication, and explores publics' perspectives in organization-public relationship building. Hamilton Bean (Ph.D., University of ...
... focuses on exposure to counter- attitudinal views through their discussion networks and their consequences for democratic outcomes. Ann Kronrod (Ph.D., Tel Aviv University) is an assistant professor in the Department of Advertising and ...
... focused on a unique aspect of strategic communication, written by new scholars who are on a jour- ney of discovery as they carve out a niche within their respective disciplines. In these chapters, we glimpse the early stages of the ...
... focuses on the influence of interpersonal discussion on public opinion formation about politics , authors the book's fifth chapter . Hutchens provides an overarching review of the political discussion literature and explores what she ...
... focused on the fictional novel to investigate the formal and functional aspects of narrative , including its internal composition , underlying meanings and differences to other forms of discourse ( Kreiswirth , 2000 ) . Different ...
Obsah
1 | |
Strategic Storytelling Narrative Messaging in Entertainment and Emergent Media | 20 |
The Promise of Participatory Media Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication | 42 |
The Social Nature of Online Media and Its Effects on Behaviors and Attitudes | 66 |
How We Talk and Why It Matters | 84 |
Strategic Communication and US National Security Affairs CriticalCultural and Rhetorical Perspectives | 103 |
MarketerConsumer Language Cooperation in Strategic Communication | 125 |
How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood | 142 |
Social Media and Crisis Communication Explicating the SocialMediated Crisis Communication Model | 163 |
Index | 187 |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |