Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
Vyhľadávanie v obsahu knihy
Výsledky 1 - 5 z 43.
... Potential Roles of Influential Content Generators in Prosocial Strategic Communication Kajsa E. Dalrymple and Rachel Young 4 The Social Nature of Online Media and Its Effects on Behaviors and Attitudes Ashley A. Anderson 5 How We Talk ...
... potential. The intended audience for this book is, no surprise, communication scholars with an interest in strategic communication, but we also edited this book with communication practitioners in mind – those who would like a sampling ...
... potential effects on how humans organize knowl- edge . Areas as diverse as economic theory and medicine that were dominated by scientific and logical approaches began to be interested in how narratives could influence their field of ...
... potential variables underlie this construct of quality (Kreuter et al., 2007) and no empirical results to back up such a claim. One of the few studies that empirically examined narrative quality came from an investigation of jury ...
... potentially align, or oppose, with the pre-existing environmental values that many partici- pants would bring to the study. Persuasive statements that contradict personal values would normally be met with resistance, however, the ...
Obsah
1 | |
Strategic Storytelling Narrative Messaging in Entertainment and Emergent Media | 20 |
The Promise of Participatory Media Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication | 42 |
The Social Nature of Online Media and Its Effects on Behaviors and Attitudes | 66 |
How We Talk and Why It Matters | 84 |
Strategic Communication and US National Security Affairs CriticalCultural and Rhetorical Perspectives | 103 |
MarketerConsumer Language Cooperation in Strategic Communication | 125 |
How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood | 142 |
Social Media and Crisis Communication Explicating the SocialMediated Crisis Communication Model | 163 |
Index | 187 |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |