Strategic Communication: New Agendas in CommunicationAnthony Dudo, LeeAnn Kahlor Routledge, 1. 7. 2016 - 204 strán (strany) The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. |
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... scholars in the volume are generat- ing research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and ideas of scholars who cover the spectrum of strategic communication from ...
... scholars to tackle important interdisciplinary themes that demand new scholarly attention and reach broadly across the communication field's existing courses. Each volume stakes out a key area, presents original findings, and considers ...
... scholars and bear witness to their tremendous potential. The intended audience for this book is, no surprise, communication scholars with an interest in strategic communication, but we also edited this book with communication ...
... scholars in rheto- ric, despite the latter not being explicitly tailored to advertising-related research questions. In this way, this book is progressive in its acknowledgement that soci- etal shifts and technology now allow for ...
... scholars across a variety of communi- cation sub-disciplines all working in the context of strategic communication. These chapters offer us a sampling of fruitful, pressing areas for strategic commu- nication research (e.g. ...
Obsah
1 | |
Strategic Storytelling Narrative Messaging in Entertainment and Emergent Media | 20 |
The Promise of Participatory Media Identifying the Potential Roles of Influential Content Generators in Prosocial Strategic Communication | 42 |
The Social Nature of Online Media and Its Effects on Behaviors and Attitudes | 66 |
How We Talk and Why It Matters | 84 |
Strategic Communication and US National Security Affairs CriticalCultural and Rhetorical Perspectives | 103 |
MarketerConsumer Language Cooperation in Strategic Communication | 125 |
How Marketing Communications Influence the Formation of Food Habits Prior to Adulthood | 142 |
Social Media and Crisis Communication Explicating the SocialMediated Crisis Communication Model | 163 |
Index | 187 |
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Strategic Communication: New Agendas in Communication Anthony Dudo,LeeAnn Kahlor Obmedzený náhľad - 2016 |