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September 7, 1927

thoroughly familiar with its past record and its consistent stand for right and justice, regardless of wealth, power, or social position, I cannot but view with regret this radical change in its policies.

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I am afraid The Outlook must be included (only so far as the Sacco-Vanzetti case is concerned) among those whom you describe in your last editorial --"Even in this country there are some

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more accustomed to speaking and writing than they are to thinking."

HENRY F. SCHWARZ.
Toland, Trimble & Co.,
Members of

Philadelphia and New York Stock Exchanges,
Philadelphia, Pennsylvania.

II-From a Lawyer's Standpoint

S this is written the evening papers announce that the Supreme Court of Massachusetts has refused to interfere with the execution of Sacco and Vanzetti, and I am delighted to note that this Court has had the courage to decide this matter according to the law, and that this, like other great courts in our land, is not going to be deterred from doing its duty and that trial by bomb, bombast, bullying, and ballyhoo shall not be permitted in this land of ours.

It has been my privilege to read pretty much everything that has been. sent out by the Associated Press, and even other news agencies, concerning this very much discussed case.

I have also read Professor Felix Frankfurter's "The Case of Sacco and Vanzetti" (Little, Brown & Co., 1927), and I read with exceeding interest the entire report of the commission appointed by Governor Alvan T. Fuller, of Massachusetts.

There has been a great deal of special and specious pleading urged in behalf of these two murderers (for I am accepting the verdict of the jury and the final decision of the Supreme Court of Massachusetts when I thus designate them), and the case has attracted much more attention than its importance warranted.

We have here two men who upon the witness-stand admitted that they were Anarchists, enemies of our Government, and who had disseminated literature, and possibly spoken openly as well (at least one of them so admitted), against our Government and its functions, while at the same time claiming the right to be tried in our courts, but who have not been willing to abide by its decisions, because they claim they have been treated unfairly. When they accepted the valuable privileges of free speech and peaceful surroundings and protection offered by the Government to which they were opposed, did they think they were unfairly treated? Had they any greater right to commit murder and robbery than any one else?

The commission has found, and looking at the matter from a purely legal standpoint-and as a former member of the bench as well as an active member of the bar-there was ample evidence upon which the jury might find a conviction.

It appeared in the case quite clearly that from the defendants' own testimony --for their attorneys deemed it wise to permit them to become witnesses in their own defense and behalf-they were Anarchists and that they had an antipathy to our form of government and our mode of doing things. Must such men be believed in preference to law-abiding citizens?

Coupled with that fact it also appeared from some testimony, at least, which the jury had a right to believe, and did consider, that the identification of these defendants was complete. The jury also had a right to conclude that the alibis attempted to be shown in their behalf had failed. There was evidence that the pistol which was used, at least by Sacco, was the one which he owned and from which the bullets were fired, and if the statement of Major Calvin H. Goddard is correct, he, a perfectly disinterested person, of manifest intelligence and experience, proves unequivocally that the exploded shells were the ones which came from Sacco's pistol.

Without pretending to review the various pieces of evidence which when fitted together pointed directly at these two defendants as the murderers, the point I am stressing is, that in this case, as in many others, a conviction was had upon sufficient evidence, but if you can retry a case after a conviction has been affirmed by the court of last resort, when will there be an end to any case?

I happen to have had a personal acquaintance with the attorney who first represented them, and who started his legal experience in the city of Spokane, Washington, as the attorney for the I. W. W.'s, and who continued in the work of defending these semi-criminals and in some instances active criminals, and from his knowledge and experience gained in that practice he ought to have had sufficient ability to take care of every legal right of these defendants and to safeguard them thoroughly as to a fair and legal trial.

It is further reported by the commission that the presiding Judge made no comments upon the trial to which exception could be taken, but that he commented upon the evidence and verdict after the trial.

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In an experience extending over the trial of all kinds of civil and criminal cases for upwards of forty-five years, this is the first time that I have ever heard anybody attempt to secure a new trial after a court of last resort has passed upon all the legal questions involved because of any comments made by the trial judge after the verdict.

Judges are human, and very naturally express themselves as to whether or not a conviction was justified. They often do it from the bench when motions for a new trial are made or sentence is imposed, and there is no reason why they should not do so when off the bench and after the trial is over. They have the right to their opinion as to what, in their judgment, the evidence proved. In other countries the courts do not hesitate from the bench during the trial to give opinions as to the guilt or innocence of the defendant, or as to whether or not a witness is telling the truth, but in some of our States-I think unfortunately-the court is not allowed to comment upon the testimony during the trial. Great Britain and other countries give their criminals as fair a trial, if not fairer, than we do. They certainly elicit the facts and do not encourage hiding them behind technicalities.

I have been amazed at the ignorance of the facts as adduced upon the trial, and of the law as administered, both by the trial and appellate court, on the part of some of the lawyers who have criticised this decision, and especially of laymen who have not even taken the time to read the report of the commission or to know what facts were elicited at the trial. Lawyers of more than ordinary intelligence have refused to accept the facts as found by the commission. When asked why, they say it was unfair and represented the capitalistic class. And they call themselves "lawyers."

Because of a most unfortunate delay in the final hearing and the decision in this case, a semblance of an excuse has been given the defendants' sympathizers, who have renewed the slumbering fires. of parlor Socialism, street-corner anarchism, and capital hatred, with all its amplifications, and a great deal of -unfounded and unjustifiable criticism and comment has resulted.

Some years ago Professor Frankfurter

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appeared in a very celebrated case at Rochester, New York, where a large clothing firm was suing a labor union for damages caused by a strike, called not by reason of any differences of the employers with their own laborers, but because of a controversy between two unions.

He was unsuccessful in that case, but it and other cases in which he appeared and comments in which he has indulged make me think that Professor Frankfurter is so steeped in what he thinks are the wrongs of the laboring people that he has lost his perspective of what is right and fair, and has therefore done. what any technical or theoretical lawyer can do find the weaknesses or flaws in any trial, and yet overlook the main facts and the main controversy. In a criminal trial which lasts a number of days and where much of the evidence. must be circumstantial and technical, and where many rulings are made, any lawyer of average ability can take the record and point out discrepancies, and even possible errors, but these will not necessarily destroy all other testimony which may have been given, nor other rulings which may have been made, nor will they bring about an unfair or illegal trial,

From the very beginning of the publicity in this case (much of which, I think, has been carefully prepared and

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most wonderfully exploited) our newspapers have paid altogether too much attention to its importance. Hundreds of men have been convicted and sentenced on evidence very much weaker than appeared in this case, and there has not been the hullabaloo which for some unaccountable reason has been created in this case. Even our reputable newspapers have lent themselves to extravagant headlines and over-conspicuousness in printing its features. I know of newspapers which on the afternoon of President Coolidge's succinct announcement that he would not choose to be a candidate for President in 1928 gave that most important news item a very few inches of space and headline, causing it to be entirely dwarfed by the greater publicity given to the activities in behalf of Sacco and Vanzetti.

In my own community, where I am constantly meeting lawyers at lunch and Bar Association meetings, and other places in and out of court, I have been amazed at the ignorance displayed by members of my own profession of the actual facts upon which these convictions were founded, and of the further fact that the Supreme Court of Massachusetts, under the laws of that State, cannot pass upon the facts, but can only decide whether or not on questions of law the trial court was correct. Such lawyers, like many others have come to

The Outlook for

the conclusion that because of the long delay of the ultimate decision of this case there must of necessity have been something wrong in the trial and which was inimical to the rights of the defendants.

Several decades ago one of the ablest judges of the Supreme Court of the United States wrote an opinion in a case where two factions sought to control the destinies of a large and wealthy Presbyterian church. As a result one faction seceded and attempted to secure to itself some of the very valuable real estate which the church owned.

The Court held up the decision for a year, and the writer of the opinion said he had done this in the hope that these factions would manifest a greater "Christian" spirit and quit their quarreling and conclude to remain together.

It might be well if a little more Christian spirit were manifested towards the members of our judiciary, who are not all crooked and biased; and to the members of juries who have the disagreeable task of deciding murder cases, and who are not all prejudiced and unfair; and to members of a commission who reluctantly assume a task as uninviting as confronted them in the instant case. SAMUEL R. STERN, Formerly Judge of the Superior Court of the State of Washington.

Seattle, Washington.

Publicity and the French Mind

ICTURES of President Coolidge, the taciturn, the silent, the restrained New Englander, attired in chaps and sombrero; stories about President Coolidge and his worms and trout; gifts to President Coolidge of bucking broncos and chocolate birthday cakes-what godsends all these items are for the novelty-seeking reporters and the Sunday rotogravure sections, and how droll they seem to our French friends across the water!

IF France is awakening to-day to the

F France is awakening to-day to the advantages of publicity, the awakening is a slow and spasmodic process, for the Frenchman is, first, too individualistic to care to indulge in personal advertising, and, secondly, too conservative in the adoption of new business methods to realize the advantages which may accrue from talking cleverly enough about one's self or one's products.

The French newspaper is always six pages in content. This never varies, on Sunday or any other day. There is no

By GOLDA M. GOLDMAN

such thing as a personality column. Occasionally a photograph will show Mistinguett, of the Moulin Rouge Music Hall, wading on the beach at Deauville. That is really getting very intimate for the newspaper.

The writer who has done interviews and special-feature articles in both the United States and France finds himself obliged to use absolutely different tactics in the two countries. The contrasts are, without doubt, best illustrated autobiographically, so I will indulge in a few personal reminiscences of my experiences in gathering copy in Paris.

I came over a year ago with orders from several American radio magazines . for articles on the big Paris stations. Two of these were Government-owned, and two were private property. Through the introduction of a French journalist, I was given an appointment at the station of the Petit Parisien one afternoon, but, to my amazement, found that no broadcasting was in process and that I was to be shown only the power rooms.

To my explanation that I wished to see the studio in operation, and to have photographs, etc., the engineer replied firmly that no visitors were ever admitted. I finally obtained an interview with the announcer, who, after much discussion, agreed that I might come to the studio during a performance if I would write the article as though I had not been there! I agreed to this extraordinary request, and called at the appointed time. My promise was quite unnecessary, as heavy draperies were drawn between me and the artists, so that I sat entirely alone in a big room, and saw nothing at all. I might just as well have listened in from the United States. At Radio Paris, the largest of the French stations, the director answered questions in monosyllables and regarded me with absolute suspicion. To both of these large private organizations, which maintained posts at great expense for publicity nurposes, it was absolutely inconceivable that the American public actually was interested in biographical notes about

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TÉLÉPHONE: CINQ LIBSES, Gutenberg 08.07-03.08-03.09 - 08.33 - 08.83
CHÈQUE PORTAL Numéro 60

POUR NOTRE MARINE MARCHANDE de constructionisfériorité. Or, notre indus-extrémistes allemands. • Assomme 1, encbérit-il sur les préjugés préoccus la lampe emène des chan

- Nouvelles du Jour. Chronique dice lence de ces divergences n'a été que le prétexte des questions économiques auxquelles l'avenir échapper à la commission. Aussi, sans mécon- tions incroyables et de la légèreté inouls du pro parul responsable de la chute de M. Cosgrave a

serole, Reuse de la presse.

.PAGE

Académico - La Vie économique et sociale.
Le Rendement des impôts en juillet (917.
Courrier cyndgétique, Pall MÉONEN,
Fails-divers. Aéronautique.

PAGE 4

commerciales.

M. Redmond, chef du petit groupe qui est en déclaré de son acte que la décision de M. de Va lera et de ses amis marquait une clape d'une importance capitale dans le sens de l'ordre constiThomas Johnson e'll arrive au pouvoir. D'une tutionnel. Toutefois, on prévoit de sérieuses difficultés pour le nouveau gouvernement de M. part, de Valera garderait une attitude passive comme lors des négociations anglo-Irlandaians de 1921-1922, mais exigerait de son allié politique qu'il fasse abolir la clause relative su serment D'autre part, le journal de l'armée républicaine irlandaise publie un appel belliqueur à la nation. alléguent que l'Angleterre s'apprête faire la guerre & Firlands et Finvitant résister comme

Dat. La Remise en état du Central stitpho- ment, c'est qu'elle risque de retarder l'applicatants autorisés de l'armement de l'industrie des ver exécution du programme de reconstruc- mot de Talleyrand: Tout ce qui est exagéré ne s'appelle Farmée républicaine irlandaise est on au moyen le sûr la le

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1ay sera pas représenté, il n'aura plus ce ca-1 ractère de gouvernement d'union nationale tre navales, qui aura évidem-A ee compte-là, la Jeune Droite est assurée geenia qui sont taevitables. C'est à nous de vellier qui faisait la force de la combinaison qui vient ment à fabriquer la majeure partie de cet ou d'un accueil chaleureux. Sauf toutefois auprès que cas changements so fassent dans le sens du Hen Afrique du Nord.--Les pourperlers franco-ep-crise actuelle n'est pas seulement déterminée de se disloquer. L'impression existe que la L'acuité des problèmes financiers el mono- plus onéreuses que la plupart des grands chan-à Dieu, sont en assez grand nombre qui les Partement se montrera digne de os peuple. tillage, travaille elle-même dans des conditions des Allemands raisonnables et ceux-ci, grace Puble. Le personnel du Parlement du peuple triandals est maintenant presque au complet si j'espèra que co gola our Tanger. Dama la Sarre, EDMOND DELAJE. par des divergences sur la solution & apporter taires qui se sont posés en France pendant ces liers étrangers. Cette difficulté ne pouvait premiers, se sont vite rendu compte des exagéraque exis- dernières années à fait passer au second plan Noubles de "Etranger. Colonien et protects-au problème financier, mais naltre l'intérêt que présentent mesures tel-gramme de politique franco-allemande de la choisi par les éléments monarchistes du parti de noire devise se trouve pourtant intimement les que l'admission temporaire accordée pour Jeune Drone, et non seulement n'accordent populaire pour mettre fin à une collaboration lid. Parmi ces questions, celles concernant les matériaux utilisés par nos chantiers na- aucun crédit à son commentateur, mais préfére gouvernementale qui consolidail en fait le réritent tout particulièrement de retenir l'a rétablies, dès que les circonstances le permet magne ou qu'il sy taasquels les talents at les l'avenir de notre flotte commerciale mé-vals, n'a-t-elle pas hésité à réclamer que soient ralent cent fois qu'il s'abstini de venir en Allegime républicain el génail la politique particu- tention générale. Les travaux-récemment ront, les primes à la construction. que les Alla Tière de ce parti. Si celle impression so conmands, mal renseignés, Arme, il faudrait voir dans celle crise le début terminés de la commission extraparlemenPour ce qui concerne l'industrie de l'arme- hardiessos de ce jeune pèlerin passionné peuvent d'une nouvelle offensive des partisans de la taire de la marine marchande viennent fort op- ment, si la commission n'a point envisagé, en encore donner Illusion, sachent, et cela de la restauration de la monarchie contre le régime portunément d'en rappeler l'importance. principe, l'octroi de primes ou de compensa- manière la plus formelle, que tout ce qu'il dit, établi, ce qui provoquerait sans doute une réac- Cette commission fut constituée, on s'en sou- tions proprement dites, elle a, du moins, pro- derit, soutient, promet, il est seul, absolument Thediren Sports Informations financières-tion asses vive de la part des républicains vient, en mai 1922 Présidée par M. Brindeau clamé la nécessité de mettre en œuvre, suivant seul en France, & le penser, à l'écrire, à le preL'aspect le plus sérieux de la crise, même sénateur, qui en avait suggéré la création: une méthode rationnelle et sur un vaste plan, mettre. Le parti de la Jeune Droite, c'est lul TRAPPINES ROUVELLE - Tentatie de cop al M. Zaimis réussit à rallier à sa nouvelle composée des parlementaires spécialistes des le crédit maritime à bon marché. Ce sera là qui le constitue tout entier. Il est dommage qu'en distinct du parti constructions navales, des personnels navigroupe polugue extremiste tion juré indispensable, mais encore la comegants, du commerce et des diverses adminis pensation nécessaire des avantages du même trations publiques intéressées, elle fut chargée ordre qu'assurent les Elate étrangers à leurs rances al tout ce qui a trait aux rapports franco- refusé le serment. Fianna Fail de M. de Valers. C'est un parti dinOn pourrait sourire de ces juvéniles intempésurrection dont les cinq députés ont jusqu'ici, de rechercher les mesures d'ordre général de pavillons respectife. En Grande-Bretagne, no- allemanda et à l'intercompréhension des deux nature à venir en aide à l'armement, aux chan-amment, le Trade facilities act a organisé, pays n'était pas d'une haute gravité. Une camtiers navals et à la pêche maritime. dans des conditions très favorables à l'armepagne comme celle-là est l'un des pires saboLa commission extraparlementaire et les cinq ment, le crédit maritime. Lages qu'ait à craindre la sous-commissions en lesquelles elle s'était di politique de rappro D'ailleurs, les recommandations de la co-chement, au succès de laquelle il croit lui-même visée n'ont pas leau moins de 87 séances. Les mission be se bornent pas là. Elle n'a négligé contribuer. Ea posant les termes du problime LA NEGOCIATION ANGLO-EGYPTIENNE résultats de leurs travaux se trouvent coDaucun des multiples aspects sous lesquels so franco-allemand sur des plans imaginaires, en densés dans un rapport remarquable - fail par M. Charles Leboucq, député, volume de Elle rappelle aux importateurs et aux expor name ceux qui consacrent leurs forces pose le problème de notre marine marchande. préconisant des solutions qu'aucun Français A la cause près de 400 pages, renfermant, outre les sug- tateurs français que le devoir aussi bien que du rapprochement entre les deux nations n'ac gestions mêmes de la commission, toute une l'intérêt leur commandent de faire transpor- cepterait seulement de discuter, comment l'anipartie historique des plus instructives. De ceter, de préférence, leurs marchandises sous recommander l'étude à tous ceux qu'intéres- signale la nécessité de faire de nos grands juste les suspicious, les déances, les critiques ceux que dourleelqu'inquiète toute politique d'en sent de près ou de loin, les questions mari ports des centres d'attraction où se dirige- testo avec l'Allemagne en particulier, et toute times, nous devons nous beraer aujourd'hui à ront les courants internationaux ; de veiller politique d'entents européense en général? Come signaler les conclusions. à ce qu'un traitement de faveur ne soit point meat be veit-il pas qu'il court droit au résultal La première question qui s'est, lout naturel Accordé aux navires étrangers y faisant simlement, imposéelleation de la commission plement escale; d'oblenir, lors de la négocia- Lances sont encore trop délicates, les inverse da celui qu'il recherche? Les cires atce notte. Le rapportion des traités de commerce, que, dans les érité aux efports étrangers. J'activité de notre flotte ne

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LA CRISE MINISTÉRIELLE EN GRECE ya quelques jours, en exposant ici la programme de la politique extérieure que M. Michalacopoulos entend pratiquer à Athènes nécessités qui s'imposent actuellement à ja Grice en pleine période de réorganisation po! Bique et économique, — sous exprin.ions la craints que la menace d'une nouvelle crise ministérielle se viat compromettre ces louables efforts. Un élégramme d'Athènes nous a hier qu'à la suite des divergences de seal produites entre M Caphandaris,

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artists or announcers.

Fame such as that which has come to Graham MacNamee or the "Happiness Boys" was beyond their comprehension.

Written requests for personal interviews in France, even though backed by the introduction of a reputable magazine or newspaper, usually go unanswered. Telephone requests, at least eight times out of ten, are politely refused. And even when at last face to face with a rare cornered victim, one is in a dilemma on the subject of what can possibly be asked a Frenchman without being considered insulting. I was recently granted an interview by M. Laskin, chief-ofcabinet for M. Bokanowski, Minister of Commerce. I was doing an article on M. Bokanowski, and when finished with details of his career, I asked what his personal interests and hobbies were outside of the political world. My French husband, who was assisting at the séance, blushed with shame for my indiscretions and the chief-of-cabinet was utterly nonplussed. I finally extracted that the gentleman in question likes golf and polo. Has he a family to whom he is utterly devoted, like Mr. Mellon? Does he go on camping trips like Ford and Edison? I have yet to see a line in any French paper which might tell me, and only a braver woman than I could ever ask.

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The characteristic front page of a French journal

for the château. What does he do there?
Can any one imagine him photographed
with a butterfly net, or dressed in the
velvet pantaloons and big black hat of
a Breton peasant? As he leaves the
Elysée Palace on his vacation he passes
into privacy that is absolute obscurity.
What one knows about his private life
one gets through the filterings of gossip,
and for his likes and dislikes, whether
he is talkative in private, whether his
charming smile is only worn for the pub-
lic, whether he has many intimates, who
can tell?

There is no one whose public life is
followed more avidly than is Poincaré's.
Every move, every word, is watched.
There is also a Madame Poincaré. She
undoubtedly is the first lady in the land.
I once saw a photograph of her next to
the Premier at the unveiling of a monu-
ment. In two years I have never heard
her discussed. Has she pet charities?
Does she visit the Girl Scouts, or do they
present her with flowers? When she re-
tires to the Poincaré family estates in
Lorraine, does she walk in the gardens
with her dogs, like Mrs. Coolidge? All
is silence.

IT is notorious that the French Gov

ernment Tourist Office carries on the poorest propaganda of any European country. From my Paris office I can obtain all the pictures I need of Berlin, Vienna, Prague, Rome. But for a photograph of Paris the Government Tourist Office, the Syndicat d'Initiative de Paris, the Chamber of Commerce, will all refer you one to the other, and you

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will end by buying your photograph from a private photographer and paying for the rights of reproduction. When I arrived in France with introductions from the very able gentleman in charge of the New York office, I waited three weeks for indications from the director of the Paris office, attempted vainly to see him, and was finally sent a letter which began "To whom it may concern," and asked that Paris in general receive me kindly. There was no attempt to direct me to proper authorities, or give me so much as an address in order to insure my receiving a good impression of the country, no attempt to make use of my avowed purpose of writing friendly articles about the country. In marked contrast was the service of the German Government, who gave me an itinerary, free passage, cabled to hotels to receive me as a guest, and did ten times what could reasonably be expected.

It is reported that this French Government service is about to be reorganized under the direction of M. André Tardieu, the able director of the Ministry of Public Works. M. Tardieu knows his America, as his fine book of this past winter shows, and has undoubtedly learned many valuable advertising lessons from it.

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had just been commercialized. As these establishments were now putting their goods on the public market, it was to their entire advantage to see that the articles were correct and well illustrated. The director of the Sèvres factory was exceptional. All that was necessary was immediately forthcoming. At the Gobelin factory the Chief of the Interior, charged with providing me with illustrations, never even responded to my letter, and when telephoned to on the day the article was due declared that no facilities for publicity existed, and finally rang off in disgust at my importunities. I was forced to borrow the photographs from a private publishing company. At Beauvais the director could not be convinced through a lengthy and explicit correspondence of the necessity of responding to a very simple questionnaire, nor did he ever send one picture. I bought my photographs in Paris, and "Foreign Trade" had to pay for the reproduction rights.

It is extraordinary how this general inability to utilize the simple forms of propaganda is current in France. It is not confined to any one class or type of organization. If I read in the news that the University of Louvain, in Belgium, is going to have an anniversary, and write the secretary for material and photographs, pictures and pamphlets are in my hands in a week. Although I have done a dozen articles on the Sorbonne in the past year, there is not a photograph which the secretary can give me.

FROM the point of view of personal ad

vertising, I greatly admire the French attitude, even though it takes money out of my pocket. I quite believe that a man's private life is his own, and that if his business or political or scientific accomplishments are not good enough to stand alone, it is pretty cheap stuff to popularize him with the public by making him out a good fellow, with his charming and stylish wife thrown in for good measure. When I am refused pictures of the interior of a French philanthropist's house because he feels that his house is for his friends and not for strangers, I lose that much. money, but I am entirely of his opinion. Why should M. Doumergue be trailed as President Coolidge is trailed during his vacation by a staff of special reporters assigned for the summer to make life miserable for him? It is a form of barbarism, this intrusion into the homes and private lives of the great, and the reserve and dignity of the French is admirable, as the freedom from scrutiny of her persons of prominence must be the envy of

our own.

The Outlook for September 7, 1927 As for the matter of commercial advertising, both in state and in privately owned industries, that is another question. France has made economic progress in the past year that is almost incredible, but the progress has been due, not so much to the acceptance of mod

Underwood & Underwood

The President of France, whose home is his own

ern business methods as to the steadfastness and common sense of her Minister of Finance. Advertising, when it is done, is apt to be crude and antagonizing rather than attractive. In the newspapers one finds small advertisements sprinkled through a column called "Echos" which one reads primarily in the hope of having news. In the magazines the best results are shown, for here the artists of both pen and brush do clever work. Another place where advertising is found, which miraculously has been spared the American public, is in

the theater. There is not a cinema too small, nor is the Opéra-Comique too important, but that the intermission sees a screen covered with often very clever animated advertisements. Here at least one may walk out into the promenade if one is bored.

Probably the worst abuse is advertising by radio. The good-will program, which has put practically every fine feature of to-day onto the American radio concert, is practically unknown. The radio is used for direct advertising, and a good musical evening will be interrupted any number of times for announcements five and often ten minutes long telling you what you will find at some department store. Printemps, for example, will pay for the relaying of an opera, and between the acts, instead of a discussion of the settings or costumes, you will be told that sheets will be sold at Printemps the following day for 105 francs.

[graphic]

IT is increasingly evident that France

is becoming aware of her publicity shortcomings. Her German neighbors in particular have already brought their commerce back to a pre-war basis, according to the recent statement of Dr. Julius Klein, of the United States Bureau of Foreign and Domestic Commerce. In addition the tourist propaganda of other countries is increasing by leaps and bounds. Vienna, Prague, Düsseldorf, carry full pages in all the papers, and much money that hitherto rested in France goes on into these other cities. I have been astounded this summer to see how little my American friends buy in Paris. They feel that clothes are as well cut and as reasonable in New York. They hear that leather goods are better in Vienna. They will wait for linens until they reach Czechoslovakia. Why not? These Governments are spending money on telling the world about their products, and place better facilities within reach of investigators, who through gratitude are glad to give them the free advertising that is invaluable in lectures and magazines.

That the French attitude toward personal publicity will change is doubtful, for, with all the Frenchman's reputation for volubility, that instinctive reticence concerning his private affairs is a deeply rooted trait. Another five years, however, is bound to see the charms and products of the country paraded in a more scientific fashion, enabling France to maintain her national prestige in the European competition which grows yearly keener.

Paris, August, 1927.

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100=31

The "Thing" in Families

By ELLSWORTH HUNTINGTON and LEON F. WHITNEY

MALL families are supposed to

have a great advantage over large

ones, especially if the income is small. The mother of only two children. can devote to each far more time than if other babies were occupying her attention. They can be taken to the seashore or mountains, attend dancing classes, go to a private school, and have fine tools, good books, and many other desirable things. Later they can spend a summer abroad, go through college without earning their way, and perhaps inherit an appreciable sum instead of a pittance. All these things might be impossible if there were six children. Do they not constitute important advantages? Another widespread belief is that the more successful people are, the less likely they are to have children. Is it not common knowledge that the upper classes have very small families?

Both of these ideas are untrue.

Why, then, do good authorities repeat them and almost every one believe them? Simply because nobody has taken the trouble to investigate. Here are some of the facts:

S

IXTEEN hundred students of native white American parentage graduated from Yale College in the classes of 1922 to 1926. About half were sons of college graduates and came from a fairly homogeneous social level, Is there any relation between the success of these students in college and the number of their brothers and sisters? Yes, most emphatically.

In five different lines of activity the students from the larger families systematically excel the others. In the classroom, for instance, the thirty boys from families of six or more children forge far ahead of the one hundred who are the only children of their parents. Those from families of two to five children also surpass those from the onechild families.

In extracurricular activities other than athletics the degree of activity diminishes from the one-child to the four-child families, but increases notably in the families of five or more children. The explanation of this twofold tendency probably lies in a combination of the effects of home and school. Boys from small families are more likely than others to attend private preparatory schools, where they learn to take part in student activities before coming to col

lege. In the large families, on the other hand, the children rub up against one another, get their corners knocked off, learn to take part in group activities, become skilled in adapting themselves to other people, and thereby are fitted for co-operative activity and leadership. This probably gives them an even greater advantage than that of the boys who go to private schools.

In athletics the advantage of the large families is remarkably clear; the bigger the family, the greater the average boy's success. The rough-and-tumble play of one small boy with another is the best preparation for college athletics, both physically and morally. Nowhere do children learn to "play up, play up, and win the game" so effectively as in a large family where the children do not vary too much in age. Moreover, as a rule, large families of any given social grade have better health and greater physical vigor than small families. Where there is only one child in a family the reason is often found in the parents' lack of physical vigor. Among college graduates who send their sons to Yale a large family is usually a sign of good health and constitutional vigor on the part of both parents.

At Yale the seniors still cast their votes for the men who are most successful, most brilliant, most industrious, and most likely to succeed in life. Although these votes are largely an indication of popularity, the men who get many do tend to be successful later in life. The Yale classes of 1922 to 1926 gave at least a third more votes, proportionally, to their classmates from families of four or more children than to those from the smaller families. This may indicate greater ability among the men from the larger families, but it almost certainly also indicates that the free-for-all of a large family makes children good mixers and leaders, and more competent and agreeable than the petted only sons in families of one or two children.

The earnings of the sons of Yale graduates while in college average six times as great among students who come from families of six or more as among those who are their parents' only children. Yet, in spite of earning so much money, the men from the big families have time, energy, and ability to surpass the men from one-child families in every other phase of college activity. The supposed advantages of small families are cer

tainly not very apparent. In fact, a boy's handicap in college seems to be almost proportional to the smallness of the family from which he comes.

HE Yale students whose parents

THE

have not been to college fall decidedly below the sons of college graduates. Those from large families are superior to those from small in nonathletic extracurricular activities, in athletics, in senior votes, and in earnings. In classroom rank, however, exactly the opposite is the case; the smaller the family, the higher the rank. This seeming contradiction is due to the fact that Yale students whose parents are not college graduates belong to a wide range of social levels. As we go down in the social scale the general degree of ability declines, while the size of the families. increases. Such being the case, the best minds naturally come from the smaller families. Nevertheless in everything except purely intellectual activity the men from the larger families have the advantage.

The strongest evidence of this advantage appears when we divide the Yale College classes of 1893, 1896, and 1898 into the following eight groups: (1) unmarried, (2) married but childless, (3) married, with one child, etc., up to (8) married, with six children or more. In the classroom the men who remain unmarried rank lowest of all; those who are later married but have no children come next; then those who will be married and have one child. All the groups which are to have two or more children succeed decidedly better than those who are unmarried or who are married but have no children, or only one.

Turning to extracurricular activities, the relation between success in college and the size of a man's family becomes clearer than ever. There is an almost steady increase in success from the unmarried men, whose average rating is two, according to the scale used in this study, to the men with six or more children, whose average is four and a half. This implies that a relatively large percentage of the college men who remain. unmarried, or who have no children. though married, are relatively deficient in the physical vigor which makes athletes and in the qualities which make. men leaders in extracurricular activities and in life. On the other hand, the men who later have reasonably large families

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